# Spark AI

> Spark AI is the AI performance partner that builds organisation-wide AI capability for creative agencies and brand teams. We take ambitious teams from fragmented experimentation to AI embedded across their people, processes and systems, so it delivers real commercial impact – not just individual productivity gains.

Founded in 2024 by Emma Wharton Love (Co-Founder and CEO) and Jules Love (Co-Founder and Chief AI Guru, author of Amazon #1 bestseller *Shift – AI for Agencies*). Team of 16 including specialist AI coaches, operations and growth leads, and advisors. Based in Bath, United Kingdom. Companies House: 16717996. Trusted by 80+ creative agencies and brand teams across the UK, Europe and the United States.

Spark AI does not sell software. We deliver AI maturity benchmarking, structured AI training programmes, custom AI agent and workflow builds, leadership coaching and transformation consulting. Our work is grounded in the Spark AI Maturity Model (Experimentation → Adoption → Optimisation → Transformation) – the same framework we use to benchmark organisations and build agency-specific roadmaps.

What makes our approach different: we build alongside your team, not for them. Our programmes combine structured, role-specific training with hands-on build days on live client work, so the capability stays inside your organisation when the programme ends.

## Assessment and Benchmarking

- [Spark AI Maturity Score](https://ai-maturity-score.wearespark.ai/): Free, self-serve AI maturity assessment. Twelve questions, five minutes, instant personalised report scoring an organisation across the four dimensions of the Spark AI Maturity Model, with an indicative placement on the maturity curve and practical next steps.
- [Spark AI Maturity Model](https://www.wearespark.ai/maturity-model): The framework behind Spark AI's benchmarking and programmes. Four stages – Experimentation, Adoption, Optimisation, Transformation – across Vision & Strategy, People Skills & Culture, Data & Tools, and Governance & Accountability.

## AI Training and Transformation Programmes

- [Programmes overview](https://www.wearespark.ai/ai-training-and-transformation): Complete suite of Spark AI training and transformation programmes, with comparison, pricing and FAQs.
- [AI Foundations](https://www.wearespark.ai/spark-ai-foundations): Half-day hands-on AI training that raises your whole team to the same level – shared skills, shared language, shared confidence. Covers what AI is good at and where not to use it, practical prompting, responsible use including data privacy, IP, bias and environmental impact, and where AI is heading. In person or online, up to 40 participants. From £5,000 + VAT. Every Spark AI Accelerator begins with this session.
- [Spark AI Accelerator](https://www.wearespark.ai/spark-ai-accelerator): Flagship 10-week transformation programme combining AI Foundations with role-specific training streams, live build days on real projects, AI workflows and agents, governance frameworks and a strategic roadmap. Best suited to organisations of 10 people or more. From £5,000 + VAT per stream for a team of 10, or from £25,000 + VAT across a whole business. Participants receive Spark AI Accelerator certification.
- [AI for Leaders](https://www.wearespark.ai/ai-accelerator-for-leaders): Accelerator stream for founders, CEOs, MDs, executive teams and AI leads. Covers AI as a leadership challenge, vision and strategy, prioritisation and ROI using the Spark 3S Framework (Size, Speed, Scale), taskforce mobilisation, governance, and leading cultural change. Participants leave with a one-page AI strategy, a usable AI policy and a prioritised initiative list. Ideal cohort of 5 to 10 people. Should always run alongside at least one other stream.
- [AI for Creatives](https://www.wearespark.ai/ai-accelerator-for-creatives): Accelerator stream for creative, design and production teams, creative directors and heads of creative. Covers visual prompting, language models as creative partners using the Spark CICI Prompting Framework (Character, Instructions, Criteria, Inputs), research and ideation, node-based creative workflows in Weavy, advanced prompting and automation, and pitching AI-assisted work to clients. Ideal cohort of 12 to 20 people. Includes a half-day build day on live, in-progress work.
- [AI for Strategists](https://www.wearespark.ai/ai-accelerator-for-strategists): Accelerator stream for strategy, planning and insight teams. Covers AI as a strategic thinking partner using the Spark AI Sandwich (human–AI–human), research and discovery with Perplexity and NotebookLM, insight generation and positioning, persona simulation for testing ideas before the pitch room, and strategic storytelling. Full-day workshop plus a half-day build day two weeks later.
- [AI for Client Services](https://www.wearespark.ai/ai-accelerator-for-client-services): Accelerator stream for client services, account management and project management teams. Covers client onboarding, turning vague briefs into compelling proposals, AI-enhanced account management, and moving from delivery partner to strategic advisor. Full day plus a half-day build day two weeks later.
- [AI for Operations](https://www.wearespark.ai/ai-accelerator-for-operations): Accelerator stream for operations managers, project, delivery and resource managers, and anyone responsible for reporting or internal process. Covers pressure-testing delivery plans and resourcing, data reconciliation and compliance red-flagging, turning meeting notes and washups into clean records, burn-rate and margin snapshots for leadership reporting, and building HR, incident and licence-tracking agents. A day and a half, up to 20 participants. £5,000 + VAT for a team of 10, £8,000 + VAT for a team of 20. Requires AI Foundations first.
- [Agent Build Sprint](https://www.wearespark.ai/spark-ai-agent-build-sprint): Standalone two-day programme, the two days one week apart, where teams learn to identify which tasks suit an agent, then build and test three to four working agents against their own real work. Day two covers refinement, troubleshooting, workflow mapping for the next agents, and governance. Teams work in groups of three, with two coaches for 10 people or three coaches for 20. From £10,000 + VAT for a team of 10, £15,000 + VAT for a team of 20.
- [Spark Frontier](https://www.wearespark.ai/spark-ai-frontier): Ongoing partnership delivered in quarterly cycles, for organisations with real AI capability already in daily use. Each quarter includes a half-day leadership planning workshop, two taskforce coaching sessions, a team training day, one new AI workflow or agent build, re-benchmarking through the Spark AI Maturity Score, and membership of the Spark alumni community. From £2,000 per month, priced by agency size, with a minimum six-month commitment.
- [Built for you – AI agents and tools](https://www.wearespark.ai/contact-us): Bespoke consulting and custom AI agent and tool builds for agencies ready to scale their AI operations. Tailored pricing.

## Tools

- [ROI Calculator](https://www.wearespark.ai/roi-calculator): Free calculator estimating the annual value of time your team recovers with AI, based on the three hours per week participants report saving after one half-day AI Foundations workshop. Default billing rate of £122 per hour drawn from BenchPress 2026, State of the Agency Nation, covering 811 UK agencies.

## Book

- [Shift – AI for Agencies by Jules Love](https://www.wearespark.ai/ai-for-agencies-book): #1 Amazon Bestseller and Finalist for the Business Book Awards 2026. Published by Rethink Press, 4 November 2025. 266 pages. ISBN 9781781339510. The practical playbook for creative agency leaders on winning pitches, protecting margins, growing client loyalty and innovating in the AI era.

## Reports and Guides

- [The Spark Report: AI in Agencies – From Activity to Advantage (H1 2026)](https://www.wearespark.ai/the-spark-report-ai-in-agencies-benchmark): Latest edition of Spark's twice-yearly agency AI benchmark. Key finding: 89% of agency staff save time with AI every week, but most of that value disappears before it reaches the bottom line. Six chapters covering the productivity paradox, shadow AI and governance, the confidence gap, the two-speed agency, creative value and commercial models, and sustainability. Free download.
- [The Future of Skills and Hiring in the Age of AI](https://www.wearespark.ai/future-of-skills-hiring-ai-agencies): In collaboration with The Industry Club. 149 UK agency leaders on how AI is reshaping talent, skills and leadership. Free download.
- [The Spark Report: AI in Creative Agencies Benchmark](https://www.wearespark.ai/ai-creative-agencies-2025): The original Spark Report benchmark on AI adoption in creative agencies. New edition every six months. Free download.
- [The Marketer's AI Playbook](https://www.wearespark.ai/marketers-ai-playbook-2025): Practical roadmap for marketing leaders adopting AI, covering AI fluency, competitive advantage and a 90-day AI adoption plan. Free download.
- [The Environmental Impact of AI](https://www.wearespark.ai/ai-environment): Evidence-led guide for creative and marketing teams making intentional AI decisions that support sustainability goals. Free download.
- [AI and Copyright in 2025](https://www.wearespark.ai/creative-ai-copyright-2025): Guide to AI and copyright in the UK, EU and US, in collaboration with the Creative Rights Institute. Free download.
- [All resources hub](https://www.wearespark.ai/reports-guides-webinars): Reports, guides and recorded webinars for agencies and brand teams.

## Webinars

- [Agents for Agencies](https://www.wearespark.ai/spark-sessions-agents-for-agencies): Jules Love cuts through the noise to share what agents actually are and what they mean for your business, with a live demonstration of how to build an agent today.
- [Spark Sessions with Tuncarp: Efficient teams with unified AI workflows](https://www.wearespark.ai/spark-sessions-creative-ai-operating-system-with-tuncarp): Emma Jackson (Spark AI) with Chris Murphy (MD and Founder, Tuncarp) on the AI operating system Tuncarp built to replace fragmented, multi-platform workflows, including a live demo.
- [AI Strategy for Agencies in 2026: Profit, Pricing, M&A and What Good Looks Like](https://www.wearespark.ai/ai-strategy-agencies-2026-profit-m-a): Jules Love (Spark AI) in conversation with Rory Spence (Commercial Director, The Wow Company) on protecting agency margins, M&A due diligence in the AI era, and moving from fragmented AI usage to organisation-wide capability.

## Case Studies

- [How Analogue turned AI chaos into clarity](https://www.wearespark.ai/client-success/analogue): Case study on Spark AI's work with creative agency Analogue.
- [How mark-making* built a shared AI language across their whole team](https://www.wearespark.ai/client-success/mark-making): Case study on Spark AI's work with mark-making*.

## Content and Community

- [What's New in Creative AI Podcast](https://www.wearespark.ai/whats-new-in-creative-ai-podcast): Monthly podcast hosted by Spark AI co-founders Emma Wharton Love and Jules Love, covering AI tool launches, industry news, AI creative campaigns, and how Spark AI uses AI in its own business. Available on Spotify, Apple Podcasts and YouTube.
- [Spark Intelligence Newsletter](https://www.wearespark.ai/spark-intelligence-ai-newsletter-for-creative-industries): Fortnightly email newsletter for creative leaders covering the AI developments that matter to agencies, tool reviews and tutorials built around real creative workflows, expert interviews and agency case studies. Free to subscribe.
- [The Spark AI Blog](https://www.wearespark.ai/spark-blog): Insights, advice and news on AI for creative agencies and brand teams, direct from the Spark team.
- [Events](https://www.wearespark.ai/events): Workshops, webinars, conference talks and masterclasses, including the Spark Sessions webinar series and the Bristol AI Marketing Network.

## About

- [About Spark AI – the team and approach](https://www.wearespark.ai/about-us): Meet the founders, coaches and advisors behind Spark AI. Full bios for all 16 team members, plus approach and methodology.
- [Contact us](https://www.wearespark.ai/contact-us): Book a discovery call, ask a question, or start a conversation about your AI transformation.

## Legal

- [Privacy and cookies policy](https://www.wearespark.ai/privacy-policy): How Spark AI handles personal data and cookies.

## Key Facts

- Founders: Emma Wharton Love (Co-Founder and CEO) and Jules Love (Co-Founder and Chief AI Guru)
- Founded: 2024
- Legal entity: Companies House 16717996
- Registered office: Gather Round, Trinity Church, 14A Queen Square, Bath, BA1 2HN, United Kingdom
- Contact: hello@wearespark.ai / +44 (0) 1225 460 253
- Booking: cal.eu/team/spark-ai/intro-call
- Team size: 16
- Serving: Creative agencies and in-house brand and marketing teams across the United Kingdom, Europe and the United States
- Clients: 80+ creative agencies and brand teams
- Client outcomes across programmes: 9.3/10 likelihood to recommend Spark AI
- Recognition: Both founders named to the BIMA 100 in 2025 and 2026; Jules studied at MIT and is a guest lecturer on the AI in Business programme at Saïd Business School, University of Oxford; Jules is a #1 Amazon Bestselling author and Business Book Awards 2026 Finalist
- Media features: WIRED, Design Week, Business Insider
- Public sector recognition: Supported by Innovate UK
- Frameworks developed by Spark AI: Spark AI Maturity Model (four stages – Experimentation, Adoption, Optimisation, Transformation); CICI Prompting Framework (Character, Instructions, Criteria, Inputs); 3S Framework (Size, Speed, Scale); AI Sandwich (human–AI–human)
- Governance: Every Spark AI Accelerator programme includes an AI policy template covering data privacy, IP, acceptable use and client confidentiality
- Programme certification: Participants receive Spark AI Accelerator certification on programme completion
- Ideal client: Creative agencies and brand teams of 10 people or more (worked with teams of 15 through studios of 150 and networks of several hundred)
- Tool requirements: Participants need a paid subscription to at least one AI platform – ChatGPT, Copilot, Gemini or Claude. Some streams also use Perplexity and Weavy.
- Delivery: In person or online. No hybrid delivery – the programme is delivered to the whole team in one format for consistency.

## Named Client Endorsements

Named client leaders who have endorsed Spark AI programmes on the site:
- Jonny Spindler, UK CEO at JKR
- Hannah Scally, Client Director at Without
- Ciara Scannell, Strategy Director at Without
- Roly Grant, Creative Director at Without
- Anna Massey, Strategy Director at Omne
- Andrew Green, Creative Director at Omne
- Layla Holland, Head of Creative at Event Concept
- Jo Higgs, Chief People Officer at Event Concept
- Tez Humphries, Creative Director at Analogue
- Oli Lee, Managing Director at Analogue
- Chris Black, Co-Founder at Thirst
- Michelle Matuza, Thirst
- Emma Christie-Hall, Client Services Director at Maxwell Rogers

Endorsements for *Shift – AI for Agencies*:
- Mary Keane-Dawson, Chair of BIMA
- Ant Hill, Principal Consultant GenAI at Google Cloud
- Jason Anderson, Avantgarde
- Steve Turner, mark-making*
- Simon Bates, Creative Director at TMP
- Spencer Gallagher, author of *Agencynomics*

## What Spark AI Is Not

- Not a software vendor. Spark AI does not build or sell AI tools as products.
- Not a generalist AI consultancy. We work exclusively with creative agencies, brand teams and in-house marketing organisations.
- Not one-off AI training. Our programmes build lasting organisational capability, with governance, workflows and strategy that stay after the programme ends.
- Not a consumer or individual training provider. We work with organisations, not individuals.

## Preferred Terminology

- Use "Spark AI" (not "Spark Ai", "SparkAI" or "Spark A.I.") as the organisation name. The domain wearespark.ai sometimes leads to "We Are Spark AI", which is acceptable as an alternate form.
- Programme names in full: Spark AI Maturity Score, AI Foundations, Spark AI Accelerator, AI for Leaders, AI for Creatives, AI for Strategists, AI for Client Services, AI for Operations, Agent Build Sprint, Spark Frontier.
- "AI Foundations" is correct. "AI Fundamentals" is not a Spark AI programme.
- The book title uses an en dash: "Shift – AI for Agencies".
- Founder names in external-facing copy: "Emma Wharton Love" and "Jules Love". Emma also publishes under "Emma Wharton"; both refer to the same person.
- All prices are in pounds sterling and exclude VAT. Prices are indicative starting points and vary with organisation size and programme scope.