Get to know Spark AI

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We founded Spark AI to help agency leaders navigate one of the biggest shifts the creative industry has faced in decades with confidence and clarity.

- Jules & Emma Love, Co-founders Spark AI

What we do

AI training, tools and transformation for agencies and brands

Spark AI is a consultancy helping creative agencies and brand teams across the UK, Europe, and the United States to move from scattered AI use to organisation-wide capability. Together, we’ll build the engine that changes not just how your team works – but what your organisation is capable of.

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Explore our programmes

Trusted by creative agencies and ambitious brands.

Spark AI works with agencies and brand teams looking to build deep AI capability.

  • 2LK logo
  • UWE Bristol logo
  • Mint Velvet logo
  • University of Oxford logo
  • Marks & Spencer logo
  • EC logo
  • Torchbox logo
  • Publicis Groupe UK logo
  • Everland logo
  • Sampson May logo
  • JKR logo
  • Grind Coffee logo
  • Wonderhood Studios logo
  • EPOCH logo
  • PB Creative logo
  • Neverland logo
  • Environment Agency logo
  • Grande Cosmetics logo

Our approach

What makes Spark AI different

  • We work with you to build AI capability inside your organisation – giving you the skills, confidence and structures to harness AI well over time – not just adopt the latest platforms.

  • Our work connects training, leadership alignment and operational implementation – so AI becomes embedded in your everyday work, not a side project.

  • Everything we do is grounded in how creative agencies and brand teams really work – maintaining creative quality and staying safe without slowing down.

  • Spark AI’s 4-stage AI maturity model provides a clear path from experimentation to embedded capability - so teams know what to focus on now, and what comes next.

  • We measure success by what changes for our clients, and what’s working months later, when teams are busy and the pressure is on.

Meet the team 

The Spark AI team brings together decades of creative agency and corporate experience with cutting edge AI expertise.

We’ve worked inside agencies, led transformation programmes, written books, and taught leaders how to navigate change. We understand your challenges because we’ve lived them, and we'll guide you through the AI landscape with clarity, warmth and expertise. 

  • A portrait of a middle-aged man with a shaved head and blue eyes, wearing a tan jacket over a black shirt, standing against a textured, neutral-colored wall.

    Mette Davis

    Job Role

    Key Credentials
    Credential two, Credential three, Credential four, Credential five, Credential six

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    Read Bio

    Mette has spent 25 years in advertising. She's helped agencies win pitches, build braver client teams, and find the fun in transformation – always convinced that even the best technology in the world is useless without people who believe in it. She's someone who makes friends of colleagues and clients alike, and is still in touch with roughly 90% of everyone she's ever worked with.

  • Portrait of a woman with short dark hair, wearing gold earrings and a navy blue shirt, standing against a neutral background.

    Jonas

    Job Role

    Key Credentials
    Credential two, Credential three, Credential four, Credential five, Credential six

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    Read Bio

    Jonas has spent nearly two decades working at the intersection of technology and people. Trained in human-centred design at Zurich University of the Arts, he has built innovation programmes for Fortune 500 companies and earned an MSc in Organisational Psychology with High Distinction.

  • Close-up of a man with glasses, short dark hair, beard, wearing a plaid shirt over a t-shirt, standing against a plain beige background.

    EJ

    Job Role

    Key Credentials
    Credential two, Credential three, Credential four, Credential five, Credential six

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    Read Bio

    EJ balances wild creative instinct with the technological expertise to make delivery robust and dependable. She has spent fifteen years at the edge of what technology can do – attempting things she was told were impossible, and delivering them anyway.

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    Alicia Grimes

    Job Role

    Key Credentials
    Credential two, Credential three, Credential four, Credential five, Credential six

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    Alicia started out in art and design, but it was the depth of service design and innovation that held her attention. She became fascinated by how teams think, collaborate and make decisions, and how culture either sustains creativity or quietly kills it. That curiosity took her from scaling startups to large-scale transformation programmes, where she worked with organisations including ITV, the NHS, the Design Council and Pizza Hut Digital Ventures.

  • Young man with a beard and short hair wearing a black hoodie, standing against a pink wall, looking over his shoulder

    Matthew Maxwell

    Job Role

    Key Credentials
    Credential two, Credential three, Credential four, Credential five, Credential six

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    Read Bio

    From an early age, Matthew knew what he wanted to be: a rich, famous artist. As it turned out, only the artist bit stuck. His career began in film and TV in California before moving into digital design, where he spent two decades leading projects for retail giants, tech titans, global banks and government ministries. The work was varied and substantial, and he was credited with a Gold Cyber Lion at Cannes.

  • Close-up of a woman with brown curly hair wearing a navy and white striped shirt, smiling softly, against a plain gray background.

    Chris Desai

    Job Role

    Key Credentials
    Credential two, Credential three, Credential four, Credential five, Credential six

    dark+linkedin

    Read Bio

    Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

  • A man with a close-cropped beard and mustache wearing glasses and a blue plaid shirt, looking directly at the camera against a plain beige background.

    Asta Vallis

    Job Role

    Key Credentials
    Credential two, Credential three, Credential four, Credential five, Credential six

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    Asta spent four years studying cultural anthropology in Amsterdam, where she completed her master's degree. Her first class honours research explored how people construct a good life, and how deeply digital technology has become embedded within that process.

  • A woman with short dark hair, wearing gold earrings and a blue blouse, standing in front of a light-colored wall with brick patches.

    Team Member

    Job Role

    Key Credentials
    Credential two, Credential three, Credential four, Credential five, Credential six

    dark+linkedin

    Read Bio

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  • A man with a short haircut, beard, and mustache wearing a black hoodie, looking over his shoulder against a plain, light-colored wall.

    Team Member

    Job Role

    Key Credentials
    Credential two, Credential three, Credential four, Credential five, Credential six

    dark+linkedin

    Read Bio

    Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

  • A smiling man with a shaved head wearing a checkered shirt, standing against a white background.

    Team Member

    Job Role

    Key Credentials
    Credential two, Credential three, Credential four, Credential five, Credential six

    dark+linkedin

    Read Bio

    Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

  • Close-up of a woman with wavy brown hair wearing a navy and white striped shirt, smiling slightly, against a plain white background.

    Team Member

    Job Role

    Key Credentials
    Credential two, Credential three, Credential four, Credential five, Credential six

    dark+linkedin

    Read Bio

    Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

  • A man with glasses, a bald head, a beard, and mustache wearing a blue plaid shirt and dark blue undershirt, standing against a plain beige background.

    Team Member

    Job Role

    Key Credentials
    Credential two, Credential three, Credential four, Credential five, Credential six

    dark+linkedin

    Read Bio

    Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

  • Close-up portrait of a middle-aged man with a shaved head and stubble, wearing a tan jacket over a black shirt, standing against a beige, worn wall.

    Team Member

    Job Role

    Key Credentials
    Credential two, Credential three, Credential four, Credential five, Credential six

    dark+linkedin

    Read Bio

    Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

  • A woman with short dark hair wearing a navy blue top and gold earrings, standing in front of a textured beige wall.

    Team Member

    Job Role

    Key Credentials
    Credential two, Credential three, Credential four, Credential five, Credential six

    dark+linkedin

    Read Bio

    Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

  • Team Member

    Job Role

    Key Credentials
    Credential two, Credential three, Credential four, Credential five, Credential six

    dark+linkedin

    Read Bio

    Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

  • Close-up of a smiling woman with wavy brown hair wearing a navy and white striped shirt against a plain white background.

    Team Member

    Job Role

    Key Credentials
    Credential two, Credential three, Credential four, Credential five, Credential six

    dark+linkedin

    Read Bio

    Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

  • A man with a beard, short dark hair, and freckled skin, wearing a dark hoodie, looking over his shoulder at the camera, standing against a plain, light pink wall.

    Team Member

    Job Role

    Key Credentials
    Credential two, Credential three, Credential four, Credential five, Credential six

    dark+linkedin

    Read Bio

    Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

  • A man with a shaved head, glasses, and a beard wearing a checkered shirt over a dark T-shirt, standing against a plain, light-colored wall.

    Team Member

    Job Role

    Key Credentials
    Credential two, Credential three, Credential four, Credential five, Credential six

    dark+linkedin

    Read Bio

    Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

  • A woman with short dark hair, wearing gold earrings and a navy blue top, stands against a slightly blurred brick wall background.

    Team Member

    Job Role

    Key Credentials
    Credential two, Credential three, Credential four, Credential five, Credential six

    dark+linkedin

    Read Bio

    Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

  • Smiling man with a shaved head wearing a black and white checkered shirt, posing against a plain white background.

    Team Member

    Job Role

    Key Credentials
    Credential two, Credential three, Credential four, Credential five, Credential six

    dark+linkedin

    Read Bio

    Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Our expertise

  • Trusted by

    60+ agencies and
    brand teams

  • Founded by

    2 of BIMA’s 100 most influential people in digital and tech

  • #1 Amazon Bestseller

    Author of Shift:
    Al for Agencies

  • University of Oxford logo

    Al for Business guest lecturer

  • WIRED logo

    Featured in

  • Design Week logo

    Featured in

  • Business Insider logo

    Featured in

  • Innovate UK logo

    Featured in

Our advisors

Spark AI is supported by a small group of trusted advisors drawn from across technology, creativity and leadership.

  • Close-up of a middle-aged man with a bald head, light facial hair, and blue eyes wearing a tan jacket over a dark shirt, standing in front of a textured, light-colored wall.

    Mette Davis

    Job Role

    Key Credentials
    Credential two, Credential three, Credential four, Credential five, Credential six

    dark+linkedin

    Read Bio

    Mette has spent 25 years in advertising. She's helped agencies win pitches, build braver client teams, and find the fun in transformation – always convinced that even the best technology in the world is useless without people who believe in it. She's someone who makes friends of colleagues and clients alike, and is still in touch with roughly 90% of everyone she's ever worked with.

  • A woman with short dark hair and earrings wearing a blue top, standing in front of a textured beige and white wall.

    Jonas

    Job Role

    Key Credentials
    Credential two, Credential three, Credential four, Credential five, Credential six

    dark+linkedin

    Read Bio

    Jonas has spent nearly two decades working at the intersection of technology and people. Trained in human-centred design at Zurich University of the Arts, he has built innovation programmes for Fortune 500 companies and earned an MSc in Organisational Psychology with High Distinction.

  • Smiling man with a shaved head wearing a checkered shirt, standing against a white background.

    Team Member

    Job Role

    Key Credentials
    Credential two, Credential three, Credential four, Credential five, Credential six

    dark+linkedin

    Read Bio

    Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Who we serve

  • Creative agencies

  • Design agencies

  • Branding agencies

  • Content agencies

  • Digital agencies

  • Marketing agencies

  • Advertising agencies

  • Media agencies

  • Social media agencies

  • PR and communications agencies

  • Event and experiential agencies

  • Performance marketing agencies

  • Integrated agencies

  • In-house creative teams

  • In-house brand teams

  • In-house marketing teams

Contact us

Do you have a questions for the Spark AI team?

Get in touch