Our comprehensive playbook offers marketing leaders a clear roadmap for harnessing AI's potential – from strategic planning to practical implementation.

Our playbook covers building AI fluency across your team, turning AI into a competitive advantage, overcoming AI’s challenges in marketing and sets out your 90-day AI roadmap to move from experimentation to AI adoption.

Developed in collaboration with The Industry Club. 149 UK agency leaders reveal how AI is reshaping talent, skills, and leadership in creative agencies.

Discover the 4 stages of AI maturity, why AI confidence doesn’t equal capability and the hiring and AI skills strategies of independent, network and in-house agencies with real world case studies.

The Spark Report maps AI adoption using the Spark AI Maturity Model – the same framework we use with 70+ agency clients to build their roadmap forward.

Part one maps the current state of AI across agencies – productivity, governance, confidence, adoption, commercial models. Part two is about what to do next: a 90-day plan, seven practical use cases, real case studies, and a guide to making the case to your board.

A practical, evidence-led guide to the environmental impact of AI - and how creative and marketing teams can make informed, intentional decisions about its use.

Whether you're an agency leader, a creative, a strategist, head of AI or a CMO, this guide helps you use AI more effectively - supporting sustainability goals while delivering creative outcomes.

We teamed up with the Creative Rights Institute to bring you a guide to the current situation of AI and Copyright in the UK, EU and US. Essential reading to inform your AI strategy.

This report is a best endeavours summary of the AI and copyright and is intended to provide a summary of the situation for creative and marketing leaders - it isn’t a replacement for legal advice!

In this strategic conversation Jules Love, co-founder of Spark AI and Rory Spence, Commercial Director of the Wow Company have a powerful discussion about protecting margins and navigating M&A due diligence in the AI era, and how to move from fragmented AI usage to organisation-wide capability.

The question we hear most from agencies right now is: what does good actually look like? This series is our answer to that. Each session, an agency walks us through exactly how they've embedded AI into the way they work.

In this session, EJ (Spark AI coach) and Chris Murphy, MD and Founder of Tuncarp, walk through the operating system Tuncarp built to replace fragmented, multi-platform workflows. Chris does a live demo of the system in action, so you can see exactly how it works in practice.