Developed in collaboration with The Industry Club. 149 UK agency leaders reveal how AI is reshaping talent, skills, and leadership in creative agencies.

Discover the 4 stages of AI maturity, why AI confidence doesn’t equal capability and the hiring and AI skills strategies of independent, network and in-house agencies with real world case studies.

The original benchmark on AI adoption in Creative Agencies. Essential insights from industry leaders leveraging AI to enhance creativity, streamline workflows, and stay competitive. New edition every 6 months.

Our latest report reveals the stark divide emerging in the industry - and provides a clear roadmap for agencies ready to lead rather than follow.

A practical, evidence-led guide to the environmental impact of AI - and how creative and marketing teams can make informed, intentional decisions about its use.

Whether you're an agency leader, a creative, a strategist, head of AI or a CMO, this guide helps you use AI more effectively - supporting sustainability goals while delivering creative outcomes.

We teamed up with the Creative Rights Institute to bring you a guide to the current situation of AI and Copyright in the UK, EU and US. Essential reading to inform your AI strategy.

This report is a best endeavours summary of the AI and copyright and is intended to provide a summary of the situation for creative and marketing leaders - it isn’t a replacement for legal advice!

Our comprehensive playbook offers marketing leaders a clear roadmap for harnessing AI's potential – from strategic planning to practical implementation.

Our playbook covers building AI fluency across your team, turning AI into a competitive advantage, overcoming AI’s challenges in marketing and sets out your 90-day AI roadmap to move from experimentation to AI adoption.