Resources 

89% of your team are saving time with AI every week. Find out why most of that value is disappearing – and what the agencies pulling ahead are doing differently.

The Spark Report maps AI adoption using the Spark AI Maturity Model – the same framework we use with 70+ agency clients to build their roadmap forward. The question isn’t whether your agency is using AI. You are. The question is whether you’re building something lasting from it.

AI in Agencies Benchmark, Report, Agency, Brand, Marketing

Spark Sessions is our monthly webinar series where we invite agencies to share how they have embedded AI into the way they work.

This month, Sparks co-founder, Emma Wharton - Love, is joined by Jason Bradwell, the founder of B2B Better. He explains why small agencies are well placed to take advantage of AI, using their agility to build their own tools rather than buy them. He also shares a live demo of the operating system his team runs on.

Webinar, agency, brand

Jules Love, co-founder of Spark AI, spoke to Ruairidh Duguidat AI Summit London about why generative AI hits creative agencies harder than most, and what to do about it. Jules explains how traditional hourly pricing traps agencies as they adopt AI, and where the real opportunity lies instead.

What does good use of AI in agencies look like right now? Spark Sessions are here to get behind the curtain. In this session POD LDN and its sister company Umbrella built PromoTool, an AI-enabled platform that automates the labour-intensive parts of promo production. The tool indexes footage by over 100 visual and audio attributes, generates structured first drafts from creative briefs, handles versioning and compliance automatically, and integrates with editors' existing workflows.

Webinar, agency, brand

The question we hear most from agencies right now is: what does good actually look like? This series is our answer to that. Each session, an agency walks us through exactly how they've embedded AI into the way they work.

In this session, EJ (Spark AI coach) and Chris Murphy, MD and Founder of Tuncarp, walk through the operating system Tuncarp built to replace fragmented, multi-platform workflows. Chris does a live demo of the system in action, so you can see exactly how it works in practice. 

Webinar, Agency

In this strategic conversation Jules Love, co-founder of Spark AI and Rory Spence, Commercial Director of the Wow Company have a powerful discussion about protecting margins and navigating M&A due diligence in the AI era, and how to move from fragmented AI usage to organisation-wide capability.

Webinar, Agency

Developed in collaboration with The Industry Club. 149 UK agency leaders reveal how AI is reshaping talent, skills, and leadership in creative agencies.

Discover the 4 stages of AI maturity, why AI confidence doesn't equal capability and the hiring and AI skills strategies of independent, network and in-house agencies with real world case studies.

Skills and Hiring, Report, Agency, Marketing, Brand

The original benchmark on AI adoption in Creative Agencies. Essential insights from industry leaders leveraging AI to enhance creativity, streamline workflows, and stay competitive. New edition every 6 months.

Our latest report reveals the stark divide emerging in the industry – and provides a clear roadmap for agencies ready to lead rather than follow.

AI in Agencies Benchmark, Report, Agency, Marketing, Brand

Our comprehensive playbook offers marketing leaders a clear roadmap for harnessing AI's potential – from strategic planning to practical implementation.

Our playbook covers building AI fluency across your team, turning AI into a competitive advantage, overcoming AI's challenges in marketing and sets out your 90-day AI roadmap to move from experimentation to AI adoption.

Marketing, Report, Brand, Marketing

A practical, evidence-led guide to the environmental impact of AI – and how creative and marketing teams can make informed, intentional decisions about its use.

Whether you're an agency leader, a creative, a strategist, head of AI or a CMO, this guide helps you use AI more effectively – supporting sustainability goals while delivering creative outcomes.

Environment, Report, Whitepaper, Agency, Brand, Marketing

We teamed up with the Creative Rights Institute to bring you a guide to the current situation of AI and Copyright in the UK, EU and US. Essential reading to inform your AI strategy.

This report is a best endeavours summary of the AI and copyright and is intended to provide a summary of the situation for creative and marketing leaders – it isn't a replacement for legal advice!

Copyright and IP, Whitepaper, Agency, Brand, Marketing