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The Environmental Impact of AI
A practical, evidence-led guide to the environmental impact of AI—and how creative and marketing teams can make informed, intentional decisions about its use.
This report is a best endeavours summary of the AI and environmental impact data in 2025. By providing your email address you are happy for us to send you helpful AI news. You can unsubscribe at any time.
This report explores the latest research on AI’s true energy and carbon footprint, showing you what's really happening with AI and the environment. Inside you’ll find:
Clear data on the energy and carbon footprint of everyday AI use
The impact of individual AI energy use
The carbon emissions of AI use
The true water footprint of AI models
The environmental impact of training large language models
The invisible engines of AI—and why your choices still matter
Recommendations for moving forward with confidence
Whether you're an agency leader, a creative lead, a strategist, an head of AI or a CMO, this guide will help you use AI more effectively—supporting sustainability goals while delivering better creative outcomes.
AI training for creatives & agencies
Proven training programmes are designed specifically for creatives and agencies, and based on insights from industry leaders. We'll help you to integrate AI to streamline processes, spark new ideas, and deliver more impact for your clients.
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