HALF DAY WORKSHOP
AI Fundamentals
Kickstart your team's AI journey with hands-on training designed specifically for creative agencies and marketing teams.
In-person at your office or online
Led by marketing and creative professionals with AI expertise
Length: half day
What you will learn
Bring your team together and discover how AI can enhance your workflows, boost innovation, and deliver better results. Our half-day workshop offers hands-on, team-based training that ensures everyone is aligned and ready to implement AI in your strategy, creative and operational processes.
You’ll come away with:
Clarity on emerging AI technologies and their potential.
Hands-on experience and increased confidence using AI tools for text and image.
A clear understanding of how creative teams are successfully using AI internally and in creative campaigns.
Clarity about data privacy and IP risks and how to mitigate them, protecting your team and business.
Clarity around best practice for embedding AI into your workflow.
Why attend
Tackle your team’s hopes and fears about AI head on. Agency leaders tell us that while they know AI will change our industry, there are several things they’re uncertain about. Our training will bring clarity around:
The real return on investment and business impact of implementing AI.
Which AI subscriptions to prioritise and invest time in.
The risk of unseen AI usage, data privacy, copyright and IP.
Handling expectations about reduced fees or budgets for tasks that can be supported by AI.
Tuning out the AI noise and focussing on relevant, practical solutions to support your workflows.
After working with Spark AI:
Proven Results
1 month per year saved per person
From one half day AI Fundamental course
9.3/10
Likelihood to recommend Spark AI
100%
Agree the quality of their work will improve
100%
Felt more confident with AI
100%
Felt more optimistic about the future
Who is AI Fundamentals for?
This workshop is for agencies, in-house creative teams and marketing teams at the initial stages of their AI journey, looking to understand where it fits for their business and gain the skills to use the tools effectively and safely.
Whether you lead an agency or in-house team, our AI Fundamentals workshop will equip your entire team with the essential foundational AI skills they need to collaborate and innovate as one.
Agency leaders: Gain a clear picture of how to think about and talk about AI in your agency and the future of the industry.
Marketing leaders: Guide your team through AI integration to boost collaboration, creativity, and performance.
Designers: Work together to explore how AI can push your designs further, enhancing both individual and team creativity.
Strategists: Learn how AI can save time and expand your research analysis and insights.
Operations Leaders: Improve team workflows and reduce repetitive tasks, so your creative teams can focus on high-value, collaborative work.
Meet our AI Coaches
Jules Love
FOUNDER AND CHIEF AI GURU
jules@wearespark.ai | LinkedIn
Jules has a extensive career in the creative and marketing, including running a highly successful commercial photography business and leading the marketing operations center of excellence at Accenture. Jules teaches on the Oxford University Said Business School’s ‘AI in Business’ Executive Diploma and his AI advice has been featured in WIRED magazine.
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Jules has a long career in the creative industries including running a highly successful commercial photography business. He is also very experienced management consultant specialising in organisation design for creative functions.
Jules teaches on the Oxford University Business School’s ‘AI in Business’ programme, he studied ‘Applied Generative AI’ at MIT and believes AI allows us to create things that were once in our wildest dreams.
He started his career as a strategy consultant at Accenture and Q5 working with leading blue chip firms including The Guardian, The Times and Sunday Times, the BBC, BT and Sainsbury’s.
He then began 15 years as an award-winning advertising photographer and film maker working for some of the world’s biggest brands including Canon, Samsung, Google, Unilever, and Hilton.
Jules is Spark’s resident AI expert for growing creative businesses, his advice has been featured in WIRED magazine.
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Simone is a speaker, coach, trainer and mentor, with over 15 years of experience in senior leadership, training and development - transforming workplaces and empowering individuals. As founder and CEO of EvolvedMe Training & Consulting she brings a uniquely authentic approach to professional development, blending creative energy with corporate expertise.
Since 2023 Simone has partnered with the UK’s leading AI educators and upskilled hundreds of professionals enabling them to embrace AI technology whilst demystifying unwarranted fears.
Her journey from theatre director to corporate leader has shaped her distinctive training style. Having held senior roles in operations, HR, and people management in some of the UK's leading training organisations, including the pioneering code educator Decoded, Simone has led and built thriving global teams from scratch and advanced how organisations approach learning and development.
Alongside her transformation work, Simone is developing Jay Genius, an animated children's series celebrating racial diversity – a project that embodies her commitment to amplifying diverse voices.
Simone believes the future of AI is human-first and champions human governance and responsible use.
Jonas Haefele
AI COACH | LinkedIn
Jonas is a somatic coach, facilitator and AI researcher. He draws from years of experience in corporate training, a background in design, and a deep fascination with human psychology. He's passionate about creating a caring environment for learning and transformation.
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Jonas has years of experience in corporate training, teaching Fortune 500 companies about technology and innovation, to up-level their workforce and accelerate transformation.
Jonas is a Somatic Coach and in 2019 founded Slow Works to facilitate stainable change, combining his passion for teaching yoga and mindfulness with the lessons learned in the fast-moving tech world. Whether in 1:1 coaching sessions, or in group experiences, Jonas is passionate about creating a space where radical change can emerge - change that starts at the root of things; your stories, beliefs, feelings, and sensations.
Jonas is co-founder of LGBTQ+ entrepreneur network Series Q, a yoga and mindfulness teacher, and a founding member of the Billion Seconds Institute.Before venturing into tech and facilitating culture change, Jonas has studied future sciences and human-centered design at Zurich University of the Arts, learning to identify cultural macro and micro trends and how to build products that respond to societal needs. Jonas has a background in classic Swiss print design and typography and has been fascinated by the internet and its potential since the late 1990s. After receiving his BA as best in class, Jonas spent two years in a digital advertising agency, where he led the development of ground-breaking and award-winning campaigns. However, he became disillusioned by the simplistic message to "buy more stuff", pushing him to move to London and seek new opportunities that aligned more with his values.
Throughout his career, Jonas has collected a wide range of tools that center around the craft of storytelling, facilitation, and bridging gaps, translating - sometimes literally, often figuratively - between different parties to foster consensus and understanding.
Jonas is excited to use his skills and experience to bring people together and help them facilitate change in organisations.
Lead your team through the AI transition
AI Foundations kickstarts your team's AI journey with hands-on training designed specifically for marketing teams.