Adrienn Major from POD LDN and Attila Kristoff from Umbrella join Jules Love, co-founder of Spark AI, for a live demo of PromoTool, showing you how they moved from manual workflows to an AI-enabled creative system.

POD LDN is a post-production studio working with broadcasters and streaming platforms.  Umbrella is its sister company, a full-service production company based in Hungary. Adrienn and Attila shared the problem they kept coming up against in promo production. Too much time was being spent on repetitive operational work, from logging shots and searching dialogue to rebuilding versions for different channels, audiences and schedules.

So they created PromoTool, an AI enabled system that helps teams search footage and dialogue, shape the structures for the video, and move from idea to first draft more quickly.

The aim is to reduce production drag, so creative teams have more time for ideation, judgement, storytelling and innovation.

Sign up to watch it live on LinkedIn: https://www.linkedin.com/events/7464980052221427712/

What we'll cover:

• How AI is starting to affect agency value, margins and operating models

• What the data is revealing about confidence, pressure and AI readiness

• Where agencies are underestimating risk and opportunity

• How AI maturity is likely to influence exit valuation and PE investment

• Where agency leaders should be focussing this year

Who should join:

Agency founders, MDs, and senior leaders who want to think commercially about AI rather than just tactically.

Meet the panel: Emma Wharton Love, CEO at Spark AI and BIMA 100 honouree, is joining our B2B Marketing Reset panel on 4th December to share what's working as marketing leaders navigate the shift from AI as assistant to AI as agent.

Emma's spent her career at the intersection of strategy, creativity and transformation: from leading hybrid working policy across UK Government to co-founding Spark AI. She teaches AI in business at Oxford and speaks on global stages including SXSW and The AI Summit.

At Spark, Emma helps leaders reimagine business models, unlock new services, and future-proof teams for AI-powered work.

Join Emma and our expert panel as they unpack:

✓ The biggest shifts of 2025—including agentic AI
✓ What top B2B teams got right this year
✓ Your strategic reset checklist for 2026

📅 Thursday 4th December | Online

On November 17th, our co-founder Jules Love is joining Design Week for a live discussion exclusive to Design Week members. Jules is author of the bestselling book Shift – AI for Agencies, which has been called “the playbook every agency leader needs right now.”

He’ll be discussing how design studios should be thinking about embedding this technology in very practical ways.

Become a member of Design Week to join!

The biggest opportunity AI offers agencies? Freeing up time.

Our co-founder Jules Love is joining Decoder on Thursday, November 13th for a live webinar designed for agency leaders ready to move from AI experiments to AI outcomes.

Reduce manual work, speed up delivery, cut costs - and deliver ROI in weeks, not months.

💡 What you’ll learn:
• How to embed Operational AI into daily workflows that stick
• Ways to free your teams’ time by automating proposals, reporting & research
• Our proven framework to turn efficiency into profit
• Real-world case studies from agencies already achieving measurable ROI

Our co-founder Jules Love will be on a panel at the BridgeAI Adopters event hosted by The Alan Turing Institute.

As AI adoption continues to reshape industries, this event offers an in-person space to explore collaborative opportunities, learn from peers, and access expert support tailored to your sector.

Whether you’re building AI tools or implementing them in your business, this event is your gateway to deeper engagement, practical insights, and valuable partnerships.

How AI will transform media in the next 10 years

Join our co-founder Jules Love for a lunchtime masterclass at The Future of Media in London on 4th November.

Spark AI collaborate with Ghyston to run the Bristol AI Marketing Network. This month it will be hosted by Interaction in Bath.

Join us at AI Changemakers in October to build practical AI skills

We are running a super practical hands-on workshop on AI in Marketing at AI Changemakers in London on 16th October.

This is LinkedIn top voice in AI Hannah Maude's full-day event focused on both immediate AI skills and longer-term career positioning in the AI era.

Roundtable – Harnessing AI for creativity and impact.
An invite only event led by Jules Love Spark AI

Spark AI collaborate with Ghyston to run the Bristol AI Marketing Network. Every month, at Ghyston HQ over breakfast.

In collaboration with Bristol Creative Industries, join Spark AI's tailored workshop that shows you exactly what AI means for your creative business, how to embrace it in the design process, and practical advice on how to move forwards.

This workshop demystifies AI, and gives you straight forward, practical advice on how to get started.

our co-founder Emma was featured on Greta Thomas and Claire Hatton's brilliant podcast Don’t Stop Us Now - if you haven’t come across it, it’s a brilliant show on how industries are changing with AI.

Spark's regular 30 minute conversation on what's new in creative AI - everything you need to know to grow your creative business and career in a world with AI. We cover:

— Latest updates to AI tools and new launches
— AI news and gossip relevant to creatives
— AI creative campaigns out in the wild
— How we are using AI within our business

Featuring Jules Love and Emma Wharton Love.

It’s hard to know what ‘good’ looks like with AI in agencies right now.

Some teams are building their own tools.

Others are still stuck in the swirl of overwhelm.

If you’re not sure where you sit—or where to focus next—this session is for you.

🔍 Join us for a conversation between Emma Wharton Love and Becky McOwen-Banks MBA as they unpack:
👉 The cultural blockers stopping AI from sticking
👉 Why “AI fear” is often a confidence issue, not a skills one
👉 What agency leaders can do to move from curiosity to capability
👉 Where creative teams are really seeing the value—and where they’re not

You’ll leave with a clearer sense of where your agency is on the journey and what to prioritise next.

Spark AI at The AI Summit London 2025

What actually changes when an agency commits to Spark AI Accelerator?Join us as we go behind the scenes with leaders of two of our first clients, Oliver Lee MD of Analogue and Alastair Williams CEO at mark-making*, to find out.

You’ll hear:
✔️ What felt most overwhelming at the start
✔️ When they realised AI could really help their teams
✔️ How they brought people with them (even the sceptics)
✔️ What’s changed in their ways of working—and what’s stuck
✔️ Where they’re already seeing ROI (and where they expect to next)

Whether you’re experimenting or planning your next move, this is a rare chance to hear from peers who've already been through it.

AI is changing the creative industry, fast.

In a world of fast, cheap, AI-generated content, how do you stand out instead of racing to the bottom?

Join Spark AI co-founder Emma Wharton Love in conversation with Kate Ross (Group MD, eight&four) and Luke Taylor (Co-founder & Creative Partner, UnitedUs) as we explore how strong positioning has become a business-critical strategy for agencies and for brands.

📍 LinkedIn Live
📅 3rd June, 11am GMT

Spark AI and Ghyston host the Bristol AI Marketing Network.

Spark's regular 30 minute conversation on what's new in creative AI - everything you need to know to grow your creative business and career in a world with AI. We cover:

— Latest updates to AI tools and new launches
— AI news and gossip relevant to creatives
— AI creative campaigns out in the wild
— How we are using AI within our business

Featuring Jules Love and Emma Wharton Love.

Spark AI collaborate with Ghyston to run the Bristol AI Marketing Network. Every month, at Ghyston HQ over breakfast.

Spark's tailored full-day workshop that shows you exactly what AI means for your creative business, how to embrace it in the design process, and practical advice on how to move forwards.

This workshop demystifies AI, and gives you straight forward, practical advice on how to get started.

Spark's regular 30 minute conversation on what's new in creative AI - everything you need to know to grow your creative business and career in a world with AI. We cover:

— Latest updates to AI tools and new launches
— AI news and gossip relevant to creatives
— AI creative campaigns out in the wild
— How we are using AI within our business

Featuring Jules Love and Emma Wharton Love.

Spark's regular 30 minute conversation on what's new in creative AI - everything you need to know to grow your creative business and career in a world with AI. We cover:

— Latest updates to AI tools and new launches
— AI news and gossip relevant to creatives
— AI creative campaigns out in the wild
— How we are using AI within our business

Featuring Jules Love and Emma Wharton Love.

Spark are collaborating with Gyston to start the Bristol AI Marketing Network. Join us for the launch of Bristol's newest network group dedicated to exploring the role of AI in marketing.

Our founders Jules and Emma are headling The Robots are Coming by Agency Hackers - they can’t wait! They will be showcasing our research on the state of AI in creative agencies in 2025.

The event has an incredible line up - Agency Hackers have industry leaders about how they are:

• Training their team in AI and equipping them with the tools and resources to leverage the new tech.

• Identifying where to focus their efforts: is it operations? Or creative? Or personal productivity?

• Using AI products to compete against agency giants, and capitalise on gaps in the market

• Keeping up to date with trends, tools and use cases without overwhelming their team

Between January and March 2025, Emma is offering a supportive space to Girls in Marketing members to explore AI confidently. We will be going beyond the jargon and technicality, focusing instead on practical ways you can use AI as a tool for creativity, growth, and impact.

AI-generated content is transforming creative industries—but with this innovation comes complex legal and ethical challenges. Who owns AI-generated assets? Can clients legally use AI-generated images, voice, or video? What are the risks of copyright infringement? Creative agencies are grappling with these questions as they integrate AI into their work.

In this webinar, we’ll cut through the uncertainty and provide clear, actionable insights into AI copyright, intellectual property (IP), and ethical considerations.

Spark's regular 30 minute conversation on what's new in creative AI - everything you need to know to grow your creative business and career in a world with AI. We cover:

— Latest updates to AI tools and new launches
— AI news and gossip relevant to creatives
— AI creative campaigns out in the wild
— How we are using AI within our business

Featuring Jules Love and Emma Wharton Love.