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The Spark Report:
AI in Creative Agencies Benchmark
Autumn / Winter 2025–26
The original benchmark on AI adoption in Creative Agencies. Essential insights from industry leaders leveraging AI to enhance creativity, streamline workflows, and stay competitive. New edition every 6 months.
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Inside Spark's definitive benchmarking guide for agency leaders mastering AI transformation
In 2025 the conversation shifted. Creative leaders are no longer asking "Should we use AI?" but "How do we transform client value with AI?" Yet while 80% of agencies now use AI, only ~5% have moved beyond the experimentation to build real competitive advantage.
Our latest report reveals the stark divide emerging in the industry - and provides a clear roadmap for agencies ready to lead rather than follow.
What's inside the report:
The AI Maturity Model: benchmark your agency's position Discover where you sit on the four-stage journey from scattered experiments to systematic innovation, and identify your next steps for advancement.
What separates the 5% pulling ahead from the 95% stuck experimenting Learn the three critical approaches that distinguish agencies building proprietary workflows and new services from those dabbling with tools.
From efficiency to transformation: rebuilding service models around AI See how leading agencies are systematically restructuring their offerings to deliver previously impossible client experiences and value.
Structured innovation over scattered experiments Understand how to pair subject matter experts with technologists, create dedicated experimentation time, and build clear pathways from prototype to product.
Three competitive categories emerging Navigate the strategic choices facing every agency as the industry splits into volume producers, innovation leaders, and craft specialists - and avoid the squeezed middle ground.
Real-world case studies of AI innovation Explore how agencies like Brave Bison, Eight&Four, R/GA, and OLIVER are building capabilities competitors can't replicate.
Download your copy to benchmark your agency against the AI Maturity Model and understand exactly how to move from experimentation to strategic advantage before the window closes.
This research is also available as a tailored presentation, delivered in-house or virtually by experts who deeply understand the creative agency and AI landscape. The presentation bridges macro trends with actionable strategies designed to empower your team and support your business to remain competitive in a world with AI.
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Average course rating
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