Spark AI Accelerator
Practical AI training meets business transformation. A 3 month programme for creative agencies and in-house marketing teams.
Backed by Innovate UK | Taught at Oxford University | By creatives, for creatives
WHAT OUR CLIENTS SAY
“The question is, can you afford not to do it? For me, the answer’s no.”
Oli Lee, MD, Analogue
LISTEN TO TWO CLIENT STORIES
From AI experimentation to strategic advantage
This is not just another tool training programme. This is about business transformation.
For creative agencies and marketing teams, strategic AI use goes well beyond individual experimentation and efficiency. It can unlock new capabilities across your entire business.
Working with us will transform how your strategists think, how your creatives create, and how your leaders approach AI as a business growth enabler.
“My only hesitation in recommending Spark’s AI Accelerator is that I’d prefer to keep the competitive edge to ourselves a little longer!”
Ali Williams, co-founder, mark-making*
By creatives, for creatives
A practical, proven programme, designed in collaboration with agency leaders.
Bespoke training
Tailored to the unique challenges, demands and opportunities of your business.
Exceptional AI coaches
Live, interactive role-based masterclasses + ongoing coaching from our expert team.
Who is Spark’s AI Accelerator for?
Creative agencies and in-house marketing teams ready to enhance their capabilities and lead with AI. Whether you're leading a team of 20 or 200, Spark's AI Accelerator transforms workflows across your entire organisation through role-specific live intensives plus 3 months of coaching to embed lasting change.
Programme outline
AI Fundamentals
A half day fundamentals workshop to bring everyone up to speed with AI, followed by day long AI workshops tailored by role, and 3 months of coaching to embed AI purposefully across workflows and business processes.
You’ll leave with:
An actionable AI roadmap aligned with business strategy
An AI-upskilled team with plans for future learning and development
The ability to innovate new services only your agency can offer
The governance, policies and frameworks to move forward safely
A clear position on AI for your team to rally behind
Increased confidence to talk to clients about AI and how you use it
Want the full syllabus?
AI for leaders
Most businesses are dabbling with AI tools, but few have a strategy. Our executive-level training stream gives you the frameworks, governance and 6-month roadmap to lead confident AI adoption across your organisation.
Key outcomes:
Shared vision for AI use across your business processes
An actionable roadmap to align AI with business strategy
Structured approach to building AI capabilities and culture
A clear narratives around AI to support internal and client comms
The tools to move forwards safely with strong policy and governance
Want the full syllabus?
AI for strategists
Elevate your processes and enhance the speed, depth and effectiveness of your strategic work with AI. Learn to leverage cutting-edge AI tools across the entire strategic journey – from initial discovery to final IP-safe delivery.
Key outcomes:
Accelerated market and customer research capabilities
Enhanced data analysis and insight generation
Improved ideation and creative thinking
Practical frameworks for strategy validation
Want the full syllabus?
AI for designers
Hands-on sessions to transform your workflow across the complete creative process, from brief to final delivery, with AI as your copilot. Expand your creative capabilities while maintaining quality, and get clear on the right tools to use to safeguard IP.
Key outcomes:
AI augmented creative workflows
Advanced image generation and manipulation skills
Consistent brand universe creation
Multi-media content generation capabilities
Practical experience with leading AI creative tools
Want the full syllabus?
AI for client services
Vague briefs, tight timelines, reduced client budgets, growing expectations, and increasingly fragmented teams. Sound familiar? We’ll teach you to harness AI and show up as the strategic partner your clients need, making sharper decisions and offering more value in less time.
Key outcomes:
Consistent, AI enhanced and augmented workflows
Increased clarity and insight, building client trust
Enhanced capability across your client services team
A shift from delivery team to strategic partnership
Want the full syllabus?
3 months of coaching
The leadership, strategy, design and client services streams will ensure your team has the framework and confidence to apply AI across workflows. Next, we work alongside you for 3 months to embed the change. We do this through:
Bi-weekly leadership coaching sessions
Bi-weekly upskilling and AMAs with strategy, creative and client services team members
Homework between sessions with guidance and feedback to embed learning
Email sequences that prompt your team to take action
Customised GPTs designed to be your always-on AI knowledge base
Benchmarking surveys to measure impact over time.
“My only hesitation in recommending Spark’s AI Accelerator is that I’d prefer to keep the competitive edge to ourselves a little longer!”
Ali Williams, co-founder, mark-making*
Meet our AI Coaches
Our team brings together creative agency, marketing and corporate experience with cutting-edge AI expertise. We understand your challenges because we've lived them, and we'll guide you through the AI landscape with clarity, warmth and expertise.
Co-founder and Spark’s Chief AI guru Jules introduces the AI Accelerator
Jules Love
CO-FOUNDER AND CHIEF AI GURU
jules@wearespark.ai | LinkedIn
Jules has a extensive career in the creative industries including running a highly successful commercial photography business. Jules teaches on the Oxford University Said Business School’s ‘AI in Business’ Executive Diploma and his AI advice has been featured in WIRED magazine.
Emma Jackson (EJ)
AI COACH | LinkedIn
Known for her ability to merge creativity with the latest in tech, Emma Jackson (EJ) is an award-winning Executive Producer and Prompt Engineer specialising in the creative and tech industries, with over a decade of experience driving digital transformation.
Alicia Grimes
AI COACH | LinkedIn
Alicia Grimes is a culture, service design and transformation strategist specialising in aligning tech and teams to deliver seamless, human-centric experiences that drive business impact.
Jonas Haefele
AI COACH | LinkedIn
Jonas is a somatic coach, facilitator and AI researcher. He draws from years of experience in corporate training, a background in design, and a deep fascination with human psychology. He's passionate about creating a caring environment for learning and transformation.
Mette Davis
AI COACH | LinkedIn
Mette is a trainer and strategic advisor with a people-first approach. She’s held Client Services leadership roles at global network agencies, and co-founded a marketing agency. As well as her work with Spark, she is course leader for the Cannes Lions CreativeMBA.
AI Accelerator Programme FAQs
Q: What does the 3-month programme look like?
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AI for Leaders – Strategic frameworks, governance, and AI roadmaps.
AI for Strategy – Hands-on market research, insights, and ideation.
AI for Design – AI-powered creative workflows, design, image, and video tools.
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4 x one-hour coaching sessions per team.
Structured exercises between sessions to build skills.
AI-driven email nudges to encourage adoption.
Benchmarking surveys to track progress.
Custom GPTs as your 24/7 AI knowledge base.
Q: Where are sessions held?
Workshops take place in-person at your office, or can be arranged offsite on request. Coaching takes place online.
Q: How much time will my team need outside of sessions?
Expect everyone to dedicate around 3 hours to complete assignments between sessions. AI adoption takes commitment – your results will reflect your effort.
Q: Is the programme tailored to our business?
Yes. We interview you and survey your team during the onboarding process, to get a clear idea of where you are on your AI journey and what’s most important to you. We then tailor the programme to your needs.
Q: Do we get a certification?
Yes! Your team will receive the Spark AI Accelerator Certification, proving your AI literacy and responsible AI adoption.
Q: What AI tools do we use?
Your team will need access to the following:
Core tools: One LLM - any of paid versions of: ChatGPT (Teams or Enterprise licenses), Google Gemini, Claude Pro or CoPilot Pro. If you are not sure which you need we’ll help you choose.
Strategy tools: Google Notebook (free) or Copilot Notebook (part of your Copilot Pro license)
Design tools: Talk to us - these are changing all the time. We currently use Weavy, Ideogram, Midjourney, and Runway (one shared login for each is fine for now)
Q: Who should attend?
We recommend everyone in your business attend at least one session to ensure company-wide AI adoption. Not sure which to attend? Come to the Strategy session and become fluent using AI to conduct research, analyse options, and interrogate data.
Q: How do we measure the programme’s impact?
We survey your team before, during and after the programme to track AI adoption across strategy, daily work, and governance. We share these with you and recommend areas for further development.
Q: When will we see results?
Many teams notice quick wins immediately – things like faster research, the innovation of new services, and more impactful creative work. Bigger changes like a 6 month AI roadmap, policy and governance processes won’t be in place until towards the end of the programme.
Q: What results can we expect?
A team confident in using AI for better, faster work.
A clear AI vision and roadmap to stay competitive.
Responsible AI policies and governance.
Smarter workflows and tool selection frameworks.
Q: How is this backed by Innovate UK?
The development of the AI Accelerator programme was funded by Innovate UK, to help keep the UK creative sector at the forefront of international competitiveness.
Q: How do we sign up or learn more?
Download our brochure or book a discovery call. We’ll take guide you through enrolment and tailor the programme to fit your business.