3 MONTH PROGRAMME
AI Accelerator Programme
Upskill your team in weeks, not years, with a 3-month training and coaching programme built specifically for creative agencies and marketing teams.
3 month AI Acceleration for your whole team
Led by marketing and creative professionals with AI expertise
“My only hesitation in recommending Spark’s AI Accelerator is that I’d prefer to keep the competitive edge to ourselves a little longer!”
Ali Williams, co-founder, mark-making*
Live intensives tailored to the roles in your team, then 3 months of coaching to embed the change and accelerate learning.
Most agencies and marketing teams are dabbling in AI, but are struggling to implement it purposefully and consistently across their teams. Sound familiar?
We help creative agencies, marketing teams and brands use generative AI to build a competitive advantage. Whether you're leading a team of 20 or 200, our role-specific AI Accelerator programme enhances how your strategists think, how your creatives create and how your leaders think about AI as an enabler for business growth. Because great use of AI is much more than just individual productivity—it’s about unlocking new capabilities for your entire team. With Spark, AI becomes a powerful partner to enhance your human creativity to deliver outstanding work.
Not another AI course, but a proven programme to use AI to enhance existing workflows. From building leadership confidence with AI to your creative ideation, AI Accelerator is the shortcut to a future-proof, AI-enhanced agency.
Developed in collaboration with agency and marketing leaders
The only AI programme tailored to creative and marketing based on your unique challenges
Show your team’s AI literacy with Spark AI certification
AI Accelerator certification badge for your business upon completion
Learn from our exceptional dedicated AI coaches
Three days of in-person, role-based interactive masterclasses and ongoing coaching from dedicated team
Who is AI Accelerator for?
This programme is for creative agencies, marketing teams and brands looking to enhance their human creativity and capability with AI. Whether you lead an agency. in-house creative team or marketing team, Spark’s AI Accelerator will equip you with both an AI strategy for your team and the knowledge and skills for success.
Programme outline
AI for leaders
Transform your agency's AI capabilities from ad-hoc experimentation to thoughtful implementation. This executive-focused course equips your leadership team with practical frameworks across strategy, people management, data governance, and risk mitigation.
You'll leave with a concrete 6-month AI roadmap, and the management frameworks to drive agency-wide adoption tailored to your business.
The key outcomes for your business will be:
Shared vision for AI use across your business processes
Structured approach to building AI capabilities and culture
Data management and tool selection frameworks
Risk management and compliance protocols
Clear implementation roadmap
Syllabus
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Mapping AI opportunities across your business
Identifying efficiency vs creativity gains
Managing client expectations
Future-proofing your business model
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Building your AI champion network
Developing team capabilities
Fostering innovation culture
Integrating AI into recruitment and development
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Selecting and implementing AI tools
Managing data effectively
Ensuring privacy and security
Creating collaborative workflows
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Developing AI policies
Managing IP and copyright
Implementing compliance frameworks
Mitigating bias and ethical concerns
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Creating your AI roadmap
Measuring progress and success
Managing ongoing innovation
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Team specific email sequences to turn learning into action
Customised GPTs for ongoing support
Bi-weekly coaching sessions across your teams
Progress tracking and benchmarking
Access to monthly AI innovation updates
AI for strategy
Elevate your process with AI-powered research and insight generation. Through a hands-on case study, strategists learn to leverage cutting-edge AI tools across the entire strategic journey - from initial discovery to final delivery that is IP safe.
Learn how to use tools like Custom GPTs, Claude Projects, and specialised research platforms to enhance both the speed, depth and effectiveness of your strategic work.
Key outcomes for your strategy team:
Accelerated market and customer research capabilities
Enhanced data analysis and insight generation
Improved ideation and creative thinking
AI-empowered brand strategy development
Practical frameworks for strategy validation
Syllabus
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Working with the client brief
Scoping the challenge
Conducting rapid market research
Identifying key opportunities
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Accelerating customer research
Creating and testing personas
Analysing market data
Synthesising findings into insights
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Building brand strategies
Testing strategic hypotheses
Refining positioning
Validating strategic choices
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Creating asset roadmaps
Planning campaign rollouts
Developing activation strategies
Building measurement frameworks
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Using AI as a strategic copilot
The future of strategic work
Managing AI in your workflow
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Team specific email sequences to turn learning into action
Customised GPTs for ongoing support
Bi-weekly consultation sessions across your teams
Progress tracking and benchmarking
Access to monthly AI innovation updates
AI for design
Transform your creative workflow with AI-powered design tools. This hands-on session takes designers through the complete creative process, from brief to final delivery, using AI as a creative copilot. Learn to harness tools like ChatGPT, Midjourney, and Runway to expand your creative capabilities while maintaining brand consistency and quality, and understanding what are the right tools to use in the right scenario to safeguard IP.
Key outcomes for your creative team:
AI augmented creative workflows
Advanced image generation and manipulation skills
Consistent brand universe creation
Multi-media content generation capabilities
Practical experience with the leading AI creative tools
Syllabus
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Exploring the brief with AI
Using word clouds for inspiration
Creating Custom GPTs to test ideas
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Rapidly explore different visual territories
Play with illustration and graphic styles
Create assets and graphics
Combining Ideogram, Midjourney and Adobe Creative Suite
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Generating photos and illustrations to tell your story
Using ChatGPT for prompt generation
Ensuring brand compliance and stylistic consistency
Blending real photography with AI
Expanding existing assetsItem description
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Generating film concepts to communicate your brand
Rapidly build shot lists, descriptions and scripts
Using image to video tools to bring your pictures to life
Adding sound and music to create pre-visualisations
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Using AI as a creative copilot
The future of creative work
Managing Ai in your workflow
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Team specific email sequences to turn learning into action
Customised GPTs for ongoing support
Bi-weekly consultation sessions across your teams
Progress tracking and benchmarking
Access to monthly AI innovation updates
3 months of coaching
Following the leadership, strategy and design sessions your team will have the frameworks, approaches and skills to use AI across their work. But we don’t stop there. Over the following weeks we work alongside you to ensure those skills are put into practice and drive lasting change.
After the 3 sessions we work with you to embed the change over the 3 month programme:
Bi-weekly Leadership check-ins to keep your AI adoption on track
Bi-weekly upskilling and “ask me anything” sessions with your Strategy team and your Creative team
Homework between sessions with guidance and feedback to ensure leanings are embedded
Email sequences that prompt your team to turn learning into action
Customised GPTs to be your always-on AI knowledge base
Benchmarking survey to measure the impact
Proactively lead your team through the AI transition
AI Accelerator empowers you and your team to take charge of your strategy in the AI era and define what AI means for your business.
The AI Accelerator gives you:
An actionable AI roadmap to align AI efforts with your business strategy
A clear vision and position on AI to rally your team behind and have a strong narrative with clients and stakeholders
The tools to move forwards safely with strong policies and governance
AI-upskilled team in their areas of discipline and a plan for further learning and development to keep at the forefront
The knowledge to innovate with new services to add more value to your clients, whether they are internal or external.
Impact of the programme
“The AI Accelerator programme has been a real game-changer for mark-making*, at a time when the game really is changing. The workshops are clearly thoughtfully planned and they're perfectly pitched – which is no mean feat for a team with typically varied levels of AI know-how and enthusiasm. Each session is well structured, appropriately paced, and brilliantly delivered.
Thanks to Spark’s relaxed, attentive (and very human) style, the sessions are not only insightful and practical, but a load of fun too. They’ve quickly become one of the highlights of the week for the team. More than that, they’ve helped align our thinking and kick-started a real mindset shift around how we approach AI automation, augmentation, and innovation (if you take the course, that's something you'll hear a lot about).
As agency leaders navigating challenging times and accordingly tight budgets, we’ve found the AI Accelerator to be money extremely well spent.”
Ali Williams, co-founder, mark-making*
Meet our AI Coaches
Our team brings together creative agency, marketing and corporate experience with cutting-edge AI expertise. We understand your challenges because we've lived them, and we'll guide you through the AI landscape with clarity, warmth and expertise.
Jules Love — Spark AI co-founder
Jules Love
FOUNDER AND CHIEF AI GURU
jules@wearespark.ai | LinkedIn
Jules has a extensive career in the creative industries including running a highly successful commercial photography business. Jules teaches on the Oxford University Said Business School’s ‘AI in Business’ Executive Diploma and his AI advice has been featured in WIRED magazine.
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Jules has a long career in the creative industries including running a highly successful commercial photography business. He is also very experienced management consultant specialising in organisation design for creative functions.
Jules teaches on the Oxford University Business School’s ‘AI in Business’ programme, he studied ‘Applied Generative AI’ at MIT and believes AI allows us to create things that were once in our wildest dreams.
He started his career as a strategy consultant at Accenture and Q5 working with leading blue chip firms including The Guardian, The Times and Sunday Times, the BBC, BT and Sainsbury’s.
He then began 15 years as an award-winning advertising photographer and film maker working for some of the world’s biggest brands including Canon, Samsung, Google, Unilever, and Hilton.
Jules is Spark’s resident AI expert for growing creative businesses, his advice has been featured in WIRED magazine.
Hear Jules introduce AI Accelerator
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Simone is a speaker, coach, trainer and mentor, with over 15 years of experience in senior leadership, training and development - transforming workplaces and empowering individuals. As founder and CEO of EvolvedMe Training & Consulting she brings a uniquely authentic approach to professional development, blending creative energy with corporate expertise.
Since 2023 Simone has partnered with the UK’s leading AI educators and upskilled hundreds of professionals enabling them to embrace AI technology whilst demystifying unwarranted fears.
Her journey from theatre director to corporate leader has shaped her distinctive training style. Having held senior roles in operations, HR, and people management in some of the UK's leading training organisations, including the pioneering code educator Decoded, Simone has led and built thriving global teams from scratch and advanced how organisations approach learning and development.
Alongside her transformation work, Simone is developing Jay Genius, an animated children's series celebrating racial diversity – a project that embodies her commitment to amplifying diverse voices.
Simone believes the future of AI is human-first and champions human governance and responsible use.
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Matthew is a communication design expert with 25 years in interaction design, Matthew has led award-winning projects for global corporations, government bodies, and startups. As Senior Experience Director at Oracle, he led strategic research, storytelling, and marketing initiatives, securing over $45M in annual SaaS and cloud revenue. He’s also held senior creative leadership roles at Sapient, Imagination, and Blue Barracuda, delivering large-scale interactive experiences for Jaguar Land Rover, Rolls-Royce, and RBS. His digital and interactive artworks are held in collections at the Victoria & Albert Museum and Tate Gallery. Currently pursuing a PhD at Middlesex University, he’s exploring how Generative AI is shaping art and the creative industries.
Emma Jackson (EJ)
AI COACH | LinkedIn
Known for her ability to merge creativity with the latest in tech, Emma Jackson (EJ) is an award-winning Executive Producer and Prompt Engineer specialising in the creative and tech industries, with over a decade of experience driving digital transformation.
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Emma Jackson (EJ) is an award-winning Executive Producer and Prompt Engineer specialising in the creative and tech industries, with over a decade of experience driving digital transformation. Known for her ability to merge creativity with the latest in tech, EJ has produced multiple world firsts using frontier technology in ways that not only push brands to meet their customers where they are, but safely and in line with compliance.
EJ is the first port of call for ambitious early adopters and while many were only beginning to explore AI's potential, Emma was already leading ambitious marketing AI projects for global brands like Deutsche Telekom (Europe-wide), Ernst & Young (Global), and Garnier (Europe-wide). Her work consistently proves that technology can complement creativity without compromising the human connection that drives successful marketing.
Passionate about the advantages that early adoption can provide, and the value of deep knowledge that this affords, EJ is an experienced facilitator. She counts working with the UK Government’s Department of International Trade in digital transformation as a career highlight, and is a spirited educator working with networks of women in tech, and working class people in the creative and tech industries.
EJ thrives on collaborating with visionary agencies ready to harness AI and reshape the industry’s approach to creativity and efficiency.
Developed in collaboration with agency and marketing leaders
What's holding you back from truly embracing AI? That’s what we asked to 30 agency and marketing leaders, and their answers were eye-opening. Despite widespread AI experimentation, most are still searching for the blueprint to meaningful, organisation-wide adoption.
That's why we created the AI Accelerator – marketing and agency leaders said they needed a catalyst for AI-integration that is blended perfectly with human creativity, and designed specifically for them rather than generic AI training taught by people from a tech backgroud.
We built the AI Accelerator programme materials with agency leaders, marketing leaders, our board members and senior creatives, strategists and technologists who understand your business models and have walked in your shoes.
So, this is a hands-on programme built from the trenches, shaped by real world experiences and challenges. It is laser-focused on implementation and practicality that drives results.
Backed by Innovate UK
The AI Accelerator is backed by the Innovate UK Creative Catalyst fund. Recognising the profound impact of generative AI on creativity, Innovate UK’s support has allowed us to develop AI Accelerator to deliver industry-specific tools, training, and coaching that help creative businesses reimagine their workflows, foster a culture of innovation, and build AI-enhanced teams. This backing enables us to accelerate the adoption of AI in a sector where 90% of firms are small businesses often lacking the resources to adapt to rapid technological change.
By supporting AI Accelerator, Innovate UK is championing accessible, tailored AI solutions to keep UK’s creative industry at the forefront of global innovation.
AI Accelerator Programme FAQs
Q: What does the 3-month programme look like?
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AI for Leaders – Strategic frameworks, governance, and AI roadmaps.
AI for Strategy – Hands-on market research, insights, and ideation.
AI for Design – AI-powered creative workflows, design, image, and video tools.
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4 x one-hour coaching sessions per team.
Structured exercises between sessions to build skills.
AI-driven email nudges to encourage adoption.
Benchmarking surveys to track progress.
Custom GPTs as your 24/7 AI knowledge base.
Q: Are sessions in-person or online?
The workshops are in-person at your office. Coaching sessions are online.
Q: How much time will my team need outside of sessions?
Expect everyone to dedicate around 3 hours between sessions to complete assignments. AI adoption takes commitment - your results will reflect your effort. In total this will be approximately a day per month per person.
Q: Is the programme tailored to our business?
Yes. Leadership training applies to any business, but for strategy and design, we can either use our B2B case study or tailor one to your industry. We’ll discuss this in a pre-call.
Q: Do you have sessions for client services or copywriting?
These are in development and will be available by summer 2025.
Q: Do we get a certification?
Yes! Your team will receive the Spark AI Accelerator Certification, proving your AI literacy and responsible AI adoption.
Q: What AI tools do we use?
Your team will need access to:
Core tools: ChatGPT (some paid licenses recommended) or Google Gemini.
Strategy tools: Perplexity (free) and Google Notebook.
Design tools: Ideogram, Midjourney, and Runway (one shared login for each is fine for now).
Q: Who should attend?
Leadership: Senior decision-makers from all key functions.
Strategy: Teams doing research, planning, and strategy.
Creative: Anyone working on visual content creation.
We recommend everyone in your business attend at least one session to ensure company-wide AI adoption.
Q: How do we measure the programme’s impact?
We survey your team before and after to track AI adoption across strategy, daily work, and governance. We share these with you and recommend areas to focus on.
Q: When will we see results?
Many teams notice quick wins immediately, such as faster research or more impactful creative work. Bigger changes - like a full AI roadmap, AI policy, and governance processes won’t be in place until towards the end of the programme after 3 months.
Q: What results can we expect?
A team confident in using AI for better, faster work.
A clear AI vision and roadmap to stay competitive.
Responsible AI policies and governance.
Smarter workflows and tool selection frameworks.
Q: How is this backed by Innovate UK?
This programme was funded by the Innovate UK Creative Catalyst fund, allowing us to research AI adoption challenges in agencies and marketing teams, and develop a role-specific AI programme tailored to their needs.
Q: How do we sign up or learn more?
Download our brochure or get in touch via email or phone. We’ll guide you through enrolment and tailor the programme to fit your business.