#1 AMAZON BESTSELLER + FINALIST BUSINESS BOOK AWARDS 2026

Shift – AI for Agencies by Jules Love 

Your straight-talking guide to leading creative and marketing teams in a rapidly transforming industry.

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Lead your creative agency through the biggest shift since digital

Turn disruption into opportunity. Win pitches, protect margins, grow client loyalty and innovate with confidence in the AI era.

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Download Chapter One Now

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Read chapter one of #1 bestseller book Shift - AI for Agencies by Jules Love, Spark AI co-founder.

In this groundbreaking new book you'll discover:

  • How pioneering agencies are using AI to deliver better work, not just cheaper work

  • A practical roadmap to move from AI experimentation to structured adoption

  • Proven frameworks for managing organisational transformation in your organisation

  • Strategies to preserve and enhance your value in an AI world

The AI shift is already reshaping our industry. Get the insights you need to turn disruption into your advantage and stay ahead of the curve.

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  • "This book cuts through the hype. It’s not about gimmicks or chasing the latest tool, but about giving agencies the clarity and frameworks they actually need to navigate AI."

    Jason Anderson, Avantgarde

  • “The playbook every agency leader needs right now. ‘AI for Agencies’ provides concrete steps to turn AI from a threat into competitive advantage.”

    Mary Keane-Dawson, Chair of BIMA

  • “A truly invaluable roadmap for agency leaders planning, embarking on, or deep in the thick of AI adoption.”

    Steve Turner, mark-making*

  • Jules Love's 'AI for Agencies' isn't just another book about AI; it's the definitive field guide for leaders navigating the biggest shift in creative work since the internet itself."

    Ant Hill, Principal Consultant GenAI, Google Cloud

  • It's one of the best work-related books I've read in years - well-written, to-the-point and packed with practical, must-do-now ideas for furthering your career and safeguarding your business.”

    Simon Bates, Creative Director, TMP