AI training and transformation for agencies and brands
Spark AI is a consultancy helping creative agencies and brand teams move from fragmented experimentation to organisation-wide AI capability - embedding AI across roles, workflows and leadership decision-making so it delivers real commercial impact.
Trusted by creative agencies and ambitious brands
AI is the biggest shift since digital
AI is already being used across your agency. But without a clear strategy, tools multiply, quality varies, risk builds – and your team’s effort doesn’t lead to impact.
Working with Spark AI enables you to harness this technology across your organisation – to deliver more for your clients, protect your margins and create opportunities that simply didn't exist before.
A clear path from AI experimentation to strategic advantage
At Spark AI we work with you to build internal AI capability – providing the training, the structure and the practical tools your team needs to fully integrate AI and build a permanent engine for growth.
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Understand where you are
Spark AI Audit
Establish where you are now and identify the right next step for your business. Try our quick self-serve diagnostic tool or book a facilitated deep-dive with strategic recommendations.Pricing
Tailored to your needs -
Build shared foundations
AI Foundations
From individual experimentation to team-wide capability. Hands-on AI training that raises your whole team to the same level – building shared skills, a shared language, and confidence across roles, so AI-use stops being individual and starts being organisational.Half day from
£5000+VAT -
Develop strategic capability
AI Accelerator
From scattered adoption to building the AI engine that changes how your organisation works. Three months of agency role-specific training across each of your teams to embed AI across
workflows, business model and decision-making.3 months from
£25,000+VAT -
Build tools and innovate
Agent builds & AI workflows
From optimisation to innovation. Bespoke consulting and transformative custom AI tool builds – for agencies ready to scale their AI operations and supercharge growth.Pricing
Tailored to your needs -
Keeping pace with change
Mentorship & coaching
Ongoing, high-level support for leaders as your organisation innovates, grows and evolves.Pricing
Tailored to your needs
Our approach
What makes Spark AI different.
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The capability is yours to keep
We work with you to build the skills, governance and roadmap to lead AI adoption for yourselves – and to keep building long after our work together ends.
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We work across people, process and systems
Our work connects training, leadership alignment and operational implementation – so AI becomes the engine that drives your organisation forward, not a side project.
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We design tools that solve real agency problems
Everything we do is grounded in how creative agencies and brand teams really work – tried, tested and honed across more than 60 clients.
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We care about what sticks
We measure success by what changes for our clients, and what’s working months later, when the studio is at capacity and the 'new tech' honeymoon period is over.
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Support that evolves with you
Spark AI’s 4-stage AI maturity model provides a clear roadmap from experimentation to embedded capability, that moves at a pace to suit your organisation.
Our expertise
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Trusted by
60+ agencies and
brand teams -
Founded by
2 of BIMA’s 100 most influential people in digital and tech
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#1 Amazon Bestseller
Author of Shift:
Al for Agencies -
Al for Business guest lecturer
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Featured in
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Featured in
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Featured in
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Supported by
Shift - AI for Agencies by Spark cofounder Jules Love
Lead your agency through the biggest shift since digital
The playbook agencies need right now
Spencer Gallagher, Author of Agencynomics
Client success
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They brought clarity to the chaos
We had multiple teams experimenting with AI in isolation. Spark AI helped us step back, define a clear framework, and embed AI across departments in a structured way. What felt fragmented is now coordinated, measurable, and commercially aligned.
Managing Director
Creative Agency -
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Finally, AI that makes business sense
Before Spark AI, our AI efforts felt reactive. Now we have clear use cases tied to revenue, efficiency, and client delivery.
COO
Creative Agency -
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This wasn’t a workshop
We’ve worked with consultants before who deliver inspiration but not infrastructure. Spark AI focused on governance, workflows, and leadership alignment. The result is real operational change — not just enthusiasm.
Head of Strategy
Brand Group
Delivered by people who've done the job
Our coaches aren't theorists. They're former creative directors, strategists, account leads and producers who've spent years inside agencies. They know the craft, the pace and the pressures – because they've lived them.
Jules Love
Jules leads the development of all Spark’s programmes & regularly speaks about AI at industry events.
Emma Wharton Love
Emma sees AI not merely as an efficiency tool, but as a launchpad for unprecedented innovation and creativity.
Read the Spark Report
AI in creative agencies
Essential insights from industry leaders leveraging Al to enhance creativity, streamline workflows, and stay competitive. New edition every 6 months.
Who we serve
Creative agencies
Design agencies
Branding agencies
Content agencies
Digital agencies
Marketing agencies
Advertising agencies
Media agencies
Social media agencies
PR and communications agencies
Event and experiential agencies
Performance marketing agencies
Integrated agencies
In-house creative teams
In-house brand teams
In-house marketing teams