Find out where your team really stands with AI.
Not where you think it does.
In 5 minutes and 12 simple questions, you’ll benchmark your agency’s AI performance against industry standards, using our Spark AI Maturity Model®.
We’ll show you your strongest areas, your weak spots, and three impactful, needle-moving next steps.
Our Spark AI Maturity Score™ is free and built on what we’ve seen (and transformed) inside 80 agencies.
Free · 5 minutes · no call
What five minutes gets you
Your stage on the Spark AI Maturity Model®, scored across Vision & Strategy, People skills & Culture, Data & Tools, Governance and Accountability
The dimension you're strongest in, and the one holding you back
Three priority gaps, with practical AI use cases to close each one
A benchmark against other agencies and brand teams, through early access to the Spark Report
-
Yes, completely. Your results gets anonymised and feed straight into The Spark Report – our free annual report on how the industry's actually using AI.
-
The Spark AI Maturity Model® – built from two years of propriety data across 80+ agencies. The framework was developed by Jules Love, co-founder of Spark AI. It is included in the best-selling book, Shift, AI for Agencies, and it draws on his time studying at MIT and lecturing at Oxford Saïd Business School.
It's also the same set of questions we use inside Spark’s own AI for leadership programme, so it's been tested on the people who actually have to act on the answers. -
The more results we have, the more accurately we can show where the industry really stands with AI adoption. Once you complete the score, you get early access to the findings, and can benchmark yourself against your agency peers.
-
the 2026 Spring Spark AI report found that 83% of agency staff say they're capable AI users. But only 15% are operating at the level that actually shifts how an agency works. Feeling capable and being capable are two seperate things. Our Spark AI Maturity Score™ is designed to see how AI is actually being used across your agency, and whether it is being used to capture commercial advantage.
-
You receive your score, where you strongest and weakest areas are, plus three priority areas with practical steps that you can implement this week. Complete it before the end of September and you'll get early access to the free Spark Report, so you can see how you compare to your peers.
FAQ’s for the Spark AI Maturity Score™
