Duration
Half a dayDelivery
In person or onlineFor
Your whole agency or brand team - all roles, all experience levelsTypical cohort size
Up to 40 participants. We can run multiple sessions for larger teamsInvestment
From £5000 + VAT
AI is the biggest shift since digital
Move your team from individual experimentation to team-wide capability. Hands-on AI training that builds shared skills, shared language and confidence across your organisation.
Trusted by ambitious agencies and brands
From individual experimentation to team-wide capability
Your team will learn:
What AI is brilliant at – and where not to use it
Clear guidance and grounded framing your team can trust.How top creative agencies and brand teams are using AI right now
Inspiring examples from across the creative industriesPractical ways to use AI across your organisation
Improve workflows, increase creativity, boost performance.Hands-on prompting for practical tasks
Practical techniques that will transform your results with AI.Responsible use: data privacy, IP, bias and environmental impact
Clear answers to the questions your team is already asking.Where AI is heading and what it means for your work
An honest look at the way the industry is changing, without the hysteria.
Delivered by people who've done the job
Our coaches aren't theorists. They're former creative directors, strategists, account leads and producers who've spent years inside agencies. They know the craft, the pace and the pressures – because they've lived them.
Client success
We track your AI progress
We measure the impact of your programme from before Foundations through to the end of Accelerator, using team-wide surveys and leadership surveys to capture what has changed for your agency.
Your progress is benchmarked against the Spark AI Maturity Score, built from our Spark AI Maturity Model® - backed two years of proprietary data gathered through our work with 80+ agencies.
At the end of the programme, we share your results – showing how far your organisation has moved, where the biggest gains have been and where to focus next.
Want to see where you stand with AI now?
Take our free 5-minute assessment to see your Spark AI Maturity Score.
Why Spark AI?
Spark AI works with you to build AI capability inside your organisation –providing the training, governance, roadmap and AI workflows your team needs to lead AI adoption for yourselves. When the programme ends, the capability stays.
And it compounds. Once the flywheel is in motion, your team has all the skills to implement your strategy, build AI enabled workflows, and continually gain momentum.
Our expertise
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Trusted by
80+ agencies and
brand teams -
Founded by
2 of BIMA’s 100 most influential people in digital and tech
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#1 Amazon Bestseller
Author of Shift:
Al for Agencies -
Al for Business guest lecturer
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Case studies
FAQs about the Spark AI Foundations
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Yes. The workshop is hands-on and your team will be using these tools throughout. Every participant needs a paid account to ChatGPT, Copilot, Gemini or Claude. Not sure which to choose? We’ll be happy to advise based on your business needs.
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The structure has been refined through hundreds of participants – and we tailor the exercises and examples to the kind of work your team does.
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We don't offer hybrid delivery. The programme works best – and your team gets the most from it – when everyone participates in the same format, in the same way. You can choose in person or online, but we ask that the whole team commits to one.
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This session is suitable for users of all levels – it teaches people how to use and think about AI, in their daily work, how to navigate data privacy and IP, and how the industry is changing. Even frequent AI users tell us they learned something new.
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AI Foundations is a half-day baseline session for your whole team – building shared language, confidence and responsible use across all roles. AI Accelerator streams go significantly deeper - for example the AI for Strategists stream of AI Accelerator focusses specifically on how to embed AI into the strategic workflow: research, insight generation, positioning, validation and storytelling. Most organisations start with AI Foundations and progress to the role-specific streams of the AI Accelerator soon after.
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AI Foundations is designed to be immediately useful – your team will be applying what they've learned the next day. For organisations that want to go further, the AI Accelerator picks up where AI Foundations leaves off. We also offer leadership coaching and bespoke consultancy.
Build shared AI foundations across your team
Book a call to discuss AI Foundation for your agency or brand team – or take the free Spark AI Maturity Score™ to understand where your organisation is right now, what matters most, and the next right step.
What’s next?
The Spark AI Accelerator is our flagship transformation programme for agencies and brands. Every team member leaves with new skills, understanding and workflows built around their role. Together, we build the engine that changes not just how your team works – but what your organisation is capable of.
