Format:
Tools configured in your existing platform or developed as a bespoke build
For:
Agency and brand teams looking to improve how work gets done with AI
Investment:
Quoted following scoping
We configure agents in the AI platforms you already use or build bespoke tools around your agency’s knowledge and data.
Work with us to develop tools your team can maintain, or have Spark take on the build for you.
Trusted by ambitious agencies and brands
Your team has the ideas. We bring the capacity.
Your team can see where AI could improve the work. But developing a tool takes time, and some builds need expertise beyond what you have in-house.
We work through the process with you, from defining what the tool needs to do to testing it on real work. Your team stays involved where its knowledge and judgement are needed.
Build with me
Get more from the AI platforms you already use. We work alongside your team to develop tools around your workflows and teach your people to maintain them.
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Build your discovery process or frameworks into a tool that guides people through the work. Your approach becomes easier to apply consistently across the team.
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Make past work and research easier to use on new briefs. Bring relevant performance data into the process so your team can draw on what previous projects have taught you.
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Bring together information from the systems you already run, whether you need a clearer view of project margins or client performance. We check whether your data can support the build before we quote.
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Develop AI tools you can offer clients as part of a service, under your own brand. We work with you to define what the tool should do and where your team needs to stay involved.
Build for me
Commission a bespoke tool when your requirements go beyond what your existing AI platform can support.
Spark AI handles the development and support. You work with one team from scoping to handover.
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Give your team dedicated time and coaching to build its own agents on real tasks. They test what they build and leave with the skills to build more.
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A Spark AI consultant joins your team to understand your workflows and build the tools that support them.
As the work develops, your people learn how to use and maintain what has been built. The knowledge stays within the agency when the consultant’s work ends.
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Give your agents shared context about your agency, so your team spends less time explaining the basics with every task.
We set this up in your chosen AI platform, including how your agency works and the standards its output needs to meet. We add relevant client context and shared skills for common tasks.
Together, we agree who will keep it current, supported by a quarterly refresh.
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Build repeatable creative workflows your team can adjust and run themselves.
We work with your creatives to develop the process around their tasks, with review built in where they need to judge and refine the output.
How it works
Scope: We map the workflow with your team and agree what the tool needs to do. Together, we define how you’ll judge whether it is working.
Build: We configure the tool or develop a bespoke version, testing it on real work. Your team reviews the output against the agreed standards.
Handover: We train the people who will use the tool and whoever will maintain it, so they understand how it fits into their work.
Support: We agree what support the tool will need after handover. This may include a quarterly refresh of shared context and skills, or ongoing support through Spark Frontier.
Why Spark
Spark AI works with you to build AI capability inside your organisation, providing the training, governance, roadmap and AI workflows your team needs to lead AI adoption for yourselves. When the sprint ends, the capability stays.
Once the flywheel is in motion, your team has all the skills to implement your strategy, build AI-enabled workflows, and continually gain momentum.
FAQs about AI Tool Building
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We work with ChatGPT, Microsoft Copilot, Claude and Gemini. For creative workflows, we also work with Figma Weave.
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We start with the workflow you want to improve. We then establish whether your existing AI platform can support the tool or whether it needs bespoke development.
We’ll also discuss how much time your team can commit and where you need our support.
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No. You can bring us a workflow that needs improving or an idea for a tool. We work with your team to define what it needs to do and how you’ll judge whether it works.
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Your team helps us understand the workflow and provides the materials needed for the build. They also review the output against the standards you’ve agreed.
The level of involvement depends on the approach. We agree this when scoping the work.
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The AI Accelerator builds AI capability across your organisation through role-specific learning.
AI Tool Building focuses on particular tools or workflows, with Spark AI working alongside your team or handling the development for you.
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We train the people who will use the tool and whoever will maintain it. Any ongoing support is agreed as part of the scope.
Agency Brain includes a quarterly refresh of shared context and skills.
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Pricing depends on the work involved and the support your team needs. Where a build depends on your data, we check whether it is ready before quoting.