There’s no shortage of AI hype. But what’s actually happening inside creative agencies?

In this candid session, Emma Wharton Love (co-founder of Spark AI) and Becky McOwen-Banks (ECD and AI advisor at Plain:) explore where agencies really are on their AI journey. From hesitation and overwhelm to real innovation and momentum.

We’ll unpack:

- Why some agencies are making progress while others are stuck
- The mindset shifts that unlock creative confidence
- What makes AI stick in busy teams
- How to balance experimentation with client delivery

Whether you’ve dabbled with AI tools or are leading the charge, you’ll leave with a clearer sense of where your team stands—and how to move forward with purpose.

📍 Ideal for agency founders, creative and strategy directors, and team leads who want to make smarter, more confident decisions about AI.