What happens when an agency moves from “we should use AI” to “here’s how we lead with it”?
In this behind-the-scenes session, Spark AI’s Emma Love speaks to two Spark AI Accelerator clients — Oli Lee (Analogue) and Ali Williams (mark-making*) — about how their creative teams tackled AI adoption head-on.
They cover:
What felt most overwhelming — from AI tools overload to defining use cases
How structured AI training for creative teams shifted mindsets from fear to focus
Practical strategies to embed AI for automation, augmentation and innovation
The unexpected return on investment from AI — from creativity to operations
Advice on setting up your agency AI adoption strategy the right way
Whether you're leading a creative studio or running a marketing team, their stories offer a clear-eyed, practical look at what it really takes to make AI useful.
👉 About Spark AI
We help creative and marketing leaders turn AI curiosity into confidence—through hands-on training, strategic support and tailored roadmaps for your team. Whether you're just getting started or scaling fast, Spark helps you lead with AI on your terms.