AI has made execution easier than ever. But that makes strategic clarity and creative distinctiveness more valuable than ever.

Spark founder Emma Wharton Love will be joined by:

– Kate Ross, Group Managing Director at eight&four
– Luke Taylor, Co-founder & Creative Partner at UnitedUs

Both have taken a clear stance on how AI fits into their agency's creative identity—and both are helping their teams, clients and strategies evolve without losing what makes them distinctive.

In this 45-minute conversation, we explore:

– How to sharpen your positioning in the age of AI
– Real examples of strategic decisions on tools, pricing, and creative work
– What agency–brand collaboration needs to look like next