Download your copy
The Spark Report:
AI in Creative Agencies Benchmark
Autumn / Winter 2025–26
The original benchmark on AI adoption in Creative Agencies. Essential insights from industry leaders leveraging AI to enhance creativity, streamline workflows, and stay competitive. New edition every 6 months.
See what’s inside:
Inside Spark's definitive benchmarking guide for agency leaders mastering AI transformation
In 2025 the conversation shifted. Creative leaders are no longer asking "Should we use AI?" but "How do we transform client value with AI?" Yet while 80% of agencies now use AI, only ~5% have moved beyond the experimentation to build real competitive advantage.
Our latest report reveals the stark divide emerging in the industry - and provides a clear roadmap for agencies ready to lead rather than follow.
What's inside the report:
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Discover where you sit on the four-stage journey from scattered experiments to systematic innovation, and identify your next steps for advancement.
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Learn the three critical approaches that distinguish agencies building proprietary workflows and new services from those dabbling with tools.
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See how leading agencies are systematically restructuring their offerings to deliver previously impossible client experiences and value.
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Understand how to pair subject matter experts with technologists, create dedicated experimentation time, and build clear pathways from prototype to product.
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Navigate the strategic choices facing every agency as the industry splits into volume producers, innovation leaders, and craft specialists - and avoid the squeezed middle ground.
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Explore how agencies like Brave Bison, Eight&Four, R/GA, and OLIVER are building capabilities competitors can't replicate.
Download your copy to benchmark your agency against the AI Maturity Model and understand exactly how to move from experimentation to strategic advantage before the window closes.
This research is also available as a tailored presentation, delivered in-house or virtually by experts who deeply understand the creative agency and AI landscape.
The presentation bridges macro trends with actionable strategies designed to empower your team and support your business to remain competitive in a world with AI.
Want to understand how it can drive results for your agency?
AI training, transformation & tools
For creative agencies and brands Spark AI helps teams build shared foundations, embed AI across roles, then optimise and innovate - moving from experimentation to strategic advantage at a pace that fits your organisation.
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Understand where you are
Establish where you are now and identify the right next step for your business. Try our quick self-serve diagnostic tool or book a facilitated deep-dive with strategic recommendations.
Spark AI Audit
Half day from
£1200+VAT -
Build shared foundations
From individual experimentation to team-wide capability. Hands-on AI training that raises your whole team to the same level – building shared skills, a shared language, and confidence across roles, so AI-use stops being individual and starts being organisational.
AI Foundations
Half day from
£3500+VAT -
Develop strategic capability
From scattered adoption to building the AI engine that changes how your organisation works. Three months of agency role-specific training across each of your teams to embed AI across
workflows, business model and decision-making.AI Accelerator
3 months from
£25,000+VAT -
Build tools and innovate
From optimisation to innovation. Bespoke consulting and transformative custom AI tool builds – for agencies ready to scale their AI operations and supercharge growth.
Custom builds & workflows
Pricing
Tailored to your needs -
Tailored to your needs
Ongoing, high-level support for leaders as your organisation innovates, grows and evolves.
Mentorship & coaching
Pricing
Tailored to your needs
