AI training for agencies and brands
AI training programmes to help you build organisation-wide AI capability – fast.
Together, we’ll build the engine that changes not just how your team works, but what your organisation is capable of.
Trusted by creative agencies and ambitious brands
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Understand where you are
Spark AI Audit
Establish where you are now and identify the right next step for your business. Try our quick self-serve diagnostic tool or book a facilitated deep-dive with strategic recommendations.Pricing
Tailored to your needs -
Build shared foundations
AI Foundations
From individual experimentation to team-wide capability. Hands-on AI training that raises your whole team to the same level – building shared skills, a shared language, and confidence across roles, so AI-use stops being individual and starts being organisational.Half day from
£5000+VAT -
Develop strategic capability
AI Accelerator
From scattered adoption to building the AI engine that changes how your organisation works. Three months of agency role-specific training across each of your teams to embed AI across
workflows, business model and decision-making.3 months from
£25,000+VAT -
Build tools and innovate
Agent builds & AI workflows
From optimisation to innovation. Bespoke consulting and transformative custom AI tool builds – for agencies ready to scale their AI operations and supercharge growth.Pricing
Tailored to your needs -
Keeping pace with change
Mentorship & coaching
Ongoing, high-level support for leaders as your organisation innovates, grows and evolves.Pricing
Tailored to your needs
Comparing our programmes
| AI Foundations | AI Accelerator | |
|---|---|---|
| Programme duration | Half day | 12 weeks |
| For | Whole team | Whole organisation |
| Experience level | All levels | All levels |
| Cohort size | Up to 50 | Your entire team |
| In person or online | ✓ | ✓ |
| Shared skills and language | ✓ | ✓ |
| Hands-on AI practice | ✓ | ✓ |
| Role-specific training | – | ✓ |
| Leadership training, AI strategy, roadmap and taskforce design | – | ✓ |
| Role specific training for creatives | – | ✓ |
| Role specific training for strategists | – | ✓ |
| Role specific training for client services | – | ✓ |
| Build days (live project work) | – | ✓ |
| AI workflows and prompts | – | ✓ |
| AI policy and governance | – | ✓ |
| Spark AI Accelerator certification for your team | – | ✓ |
| Investment from | £4,000 + VAT | £25,000 + VAT |
Our approach
What makes Spark AI different.
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The capability is yours to keep
We work with you to build the skills, governance and roadmap to lead AI adoption for yourselves – and to keep building long after our work together ends.
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We work across people, process and systems
Our work connects training, leadership alignment and operational implementation – so AI becomes the engine that drives your organisation forward, not a side project.
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We design tools that solve real agency problems
Everything we do is grounded in how creative agencies and brand teams really work – tried, tested and honed across more than 60 clients.
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We care about what sticks
We measure success by what changes for our clients, and what’s working months later, when the studio is at capacity and the 'new tech' honeymoon period is over.
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Support that evolves with you
Spark AI’s 4-stage AI maturity model provides a clear roadmap from experimentation to embedded capability, that moves at a pace to suit your organisation.
Our expertise
Shift - AI for Agencies by Spark cofounder Jules Love
Lead your agency through the biggest shift since digital
The playbook agencies need right now
Spencer Gallagher, Author of Agencynomics
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Trusted by
70+ agencies and
brand teams -
Founded by
2 of BIMA’s 100 most influential people in digital and tech
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#1 Amazon Bestseller
Author of Shift:
Al for Agencies -
Al for Business guest lecturer
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Featured in
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Featured in
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Featured in
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Supported by
Client success
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They brought clarity to the chaos
We had multiple teams experimenting with AI in isolation. Spark AI helped us step back, define a clear framework, and embed AI across departments in a structured way. What felt fragmented is now coordinated, measurable, and commercially aligned.
Managing Director
Creative Agency -
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Finally, AI that makes business sense
Before Spark AI, our AI efforts felt reactive. Now we have clear use cases tied to revenue, efficiency, and client delivery.
COO
Creative Agency -
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This wasn’t a workshop
We’ve worked with consultants before who deliver inspiration but not infrastructure. Spark AI focused on governance, workflows, and leadership alignment. The result is real operational change — not just enthusiasm.
Head of Strategy
Brand Group
FAQs about training with Spark AI
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AI Foundations is a half-day foundation session designed for your whole organisation – building shared language, practical skills and confidence across all roles. The Spark AI Accelerator is Spark AI's flagship AI transformation programme for agencies and brands, and goes significantly further: across 10 structured weeks, it delivers role-specific training for leaders, creatives, strategists and client services teams, alongside build days, AI workflows, governance frameworks and a strategic roadmap. Most organisations start with AI Foundations and move to the Accelerator soon after.
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Check out the AI for Leaders stream within the Spark AI Accelerator – a programme specifically designed for founders, MDs and senior leadership teams. It focuses on AI strategy, governance, prioritisation and organisational change.
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Both. AI Foundations is designed for teams of all experience levels – from those who have barely touched AI to regular users – and will set your organisation up with a shared language and approach to AI. The role-specific streams within the Spark AI Accelerator are designed for teams ready to go deeper, embedding AI into specific workflows, strategic processes and client relationships. We advise on the right starting point based on where your organisation is now.
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Most AI training teaches you the tools and leaves you to figure out the rest. Spark AI's model is different: we build alongside your team, not for them. Our programmes combine structured training with hands-on build days on live projects – embedding AI into the way you actually work, not just how you might work in theory. When the programme ends, the capability stays with your organisation.
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Every Spark AI Accelerator programme begins with AI Foundations, which gets your whole team to the same level before the more advanced, role-specific work begins. This shared foundation is what makes the role-specific streams so effective – everyone arrives with the same language, the same responsible use standards and the same baseline confidence.
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Every participant will need a paid subscription to at least one AI platform – ChatGPT, Copilot, Gemini or Claude. Some streams also use specialist tools such as Perplexity and Weavy. We'll confirm all requirements ahead of your programme, and we're happy to advise on the best choice for your team.