Shift – AI for Agencies by Jules Love 

#1 AMAZON BESTSELLER + FINALIST BUSINESS BOOK AWARDS 2026

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Lead your creative agency through the biggest shift since digital

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Inside the book

From understanding AI’s impact to designing your strategy, Shift – AI for Agencies is a roadmap for leaders. Each chapter includes stories, frameworks, and action steps.

  • Why AI is as pivotal as digital was 25 years ago, and why agencies are first to feel the pressure.

  • How generative AI works, and why agencies need to rethink their positioning now.

  • Lessons from networks and brands like WPP, Coca-Cola, and Mango.


  • Moving beyond production into research, strategy, and creative exploration


  • Turning prompts into a new creative language your team can actually use.

  • Directing AI like a junior creative, not a novelty tool.

  • Lessons from networks and brands like WPP, Coca-Cola, and Mango.


  • Four stages of AI maturity and identifying where you are and what’s next.

  • Crafting an AI strategy canvas that protects and grows your agency.

  • Equipping teams with confidence, not fear.


  • Building the foundations of scalable adoption.

  • Guardrails that make AI adoption safe, not stifling.


  • A clear view of how agencies will evolve, and how to stay ahead.


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Read chapter one of #1 bestseller book Shift - AI for Agencies by Jules Love, Spark AI co-founder.

In this groundbreaking book you'll discover:

  • How pioneering agencies are using AI to deliver better work, not just cheaper work

  • A practical roadmap to move from AI experimentation to structured adoption

  • Proven frameworks for managing organisational transformation in your organisation

  • Strategies to preserve and enhance your value in an AI world

The AI shift is already reshaping our industry. Get the insights you need to turn disruption into your advantage and stay ahead of the curve.

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  • "This book cuts through the hype. It’s not about gimmicks or chasing the latest tool, but about giving agencies the clarity and frameworks they actually need to navigate AI."

    Jason Anderson, Avantgarde

  • “The playbook every agency leader needs right now. ‘AI for Agencies’ provides concrete steps to turn AI from a threat into competitive advantage.”

    Mary Keane-Dawson, Chair of BIMA

  • “A truly invaluable roadmap for agency leaders planning, embarking on, or deep in the thick of AI adoption.”

    Steve Turner, mark-making*

  • Jules Love's 'AI for Agencies' isn't just another book about AI; it's the definitive field guide for leaders navigating the biggest shift in creative work since the internet itself."

    Ant Hill, Principal Consultant GenAI, Google Cloud

  • It's one of the best work-related books I've read in years - well-written, to-the-point and packed with practical, must-do-now ideas for furthering your career and safeguarding your business.”

    Simon Bates, Creative Director, TMP

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