Spark Sessions: Agents for agencies

What is an AI agent, what can it do, and where does it fit within an agency?

In this Spark Session, Spark AI co-founder Jules Love explains how agents work and how agencies can put them to use across day-to-day operations.

Drawing on practical examples and a live demo, Jules will show what makes an agent useful, how to give it the right instructions and context, and where human judgement needs to remain in control.

💡 You’ll see

• The difference between prompts, AI projects, assistants and agents

• Practical examples across client research, business development, project management 

• The six parts of a useful agent, from its trigger and instructions to its standards and output

• How to identify and scope an agent that could support your agency

Jules is the co-founder of Spark AI and author of the #1 Amazon bestseller Shift: AI for Agencies. He is also an Oxford University AI for Business guest lecturer.

✅ Ideal for agency founders, MDs, creative and strategy directors, operations leads and anyone responsible for building AI into how their agency works.

Spark Sessions is Spark AI’s monthly webinar series, sharing real AI workflows and the decisions behind them.