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Cover of The Spark Report – AI in Agencies, Where's the Value? Autumn/Winter 2026/27
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0%of agencies behind you
Stage 2 · Adoption

Congratulations, you're one of only 13% of agencies at Stage 3.

That's 0.4 above the 2.2 average.

Where agencies sit overall

Stage 1: 38%
Stage 2: 49%
3
No agencies at Stage 4 yetStage 3: 13%

Overall Maturity Score, % of agencies

← Least advanced: 1.1Most advanced: 3.8 →