< Tools & consulting

Spark AI Audit

Know where your agency stands. Know what to do next.

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A structured AI maturity audit for creative agencies and brand teams. Built for leadership teams who want to act with confidence and clarity.

Most agencies are already using AI. The question is whether the effort is going in the right direction.

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Without a defined profile of your AI maturity, it is impossible to know where to invest, what to fix, or how to talk credibly about AI to your clients and board.

Book a discovery call

Five dimensions. One honest picture.

The Spark AI Audit looks across five dimensions of organisational readiness: people and culture, workflows and processes, data access, tool adoption and governance, and strategic leadership.

Together, they produce a maturity profile that shows where you're strong, where you're fragile, and where the biggest opportunities lie.

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You leave with three things

  • A circular infographic with a teal outer ring, a white middle ring, and a black background.

    The clarity

    A scored, benchmarked view of where your agency sits on the AI maturity curve.

  • An abstract digital graphic with overlapping arrow shapes in light blue and dark blue on a black background.

    The roadmap

    A prioritised set of recommendations across three horizons: quick wins, medium-term moves, and longer-term capability building.

  • Two overlapping circles, one lavender and one peach, on a black background.

    The confidence

    The language and evidence to talk about AI credibly – with your team, your clients and your board.

How it works

We start with a team-wide survey and a series of structured interviews across your leadership team. From there, we map your workflows, review your current tool stack and governance, and benchmark your findings against creative industry peers.

We don't just hand over a report. We run a working session with your leadership team to stress-test the recommendations and align on priorities.

The audit is available at three levels – a rapid read for agencies who want a fast answer, a full strategic audit for those ready to go deeper, and an enterprise version for group agencies or large brand teams.

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Book a discovery call

Tell us about your agency and where you are with AI.

We'll recommend the right level of audit and set out what you can expect.

Book a discovery call

Frequently asked questions

  • Absolutely. Most leadership teams we work with are already aware of scattered AI use across their business. The challenge isn't starting -  it's moving from fragmented experimentation to a coordinated, strategic roadmap that actually impacts your margins.

  • It depends on the level of depth you choose. A Rapid Read can provide answers in a matter of days. A Full Strategic Audit or Enterprise version typically takes 3–6 weeks to allow for team-wide surveys and deep-dive leadership interviews.

  • The free self-serve tool provides a quick diagnostic of your current position. The facilitated deep-dive is a collaborative partnership. We work alongside you to map your specific workflows and review your governance, culminating in a working session to align your leadership team on the advised next steps. 

  • The audit is just as valuable for agencies further along. It validates what’s already working, while surfacing the structural gaps that individual experimentation often misses. It gives you a credible framework to show your clients and your board that your AI adoption is grounded in strategy.

  • The agencies that have built coordinated AI capability are already pulling ahead. They are delivering a level of quality and confidence to their clients that is hard to match with fragmented use. Book a call. We'll show you how.