Adrienn Major from POD LDN and Attila Kristoff from Umbrella join Jules Love, co-founder of Spark AI, for a live demo of PromoTool, showing you how they moved from manual workflows to an AI-enabled creative system.

POD LDN is a post-production studio working with broadcasters and streaming platforms.  Umbrella is its sister company, a full-service production company based in Hungary. 

Adrienn and Attila shared the problem they kept coming up against in promo production. Too much time was being spent on repetitive operational work, from logging shots and searching dialogue to rebuilding versions for different channels, audiences and schedules.

So they created PromoTool, an AI enabled system that helps teams search footage and dialogue, shape the structures for the video, and move from idea to first draft more quickly.

The aim is to reduce production drag, so creative teams have more time for ideation, judgement, storytelling and innovation.

Sign up to watch it live on LinkedIn: https://www.linkedin.com/events/7464980052221427712/