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The Spark Report launch

AI in agencies: Where's the value?

[Day] [Date] November 2026 · [Venue], London

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AI is saving agencies time, but where does that value end up? Does it get absorbed into daily work, passed on to clients, or captured by your agency?

Join us for a first look at the new Spark Report, our six-monthly benchmark of AI in agencies.

We'll walk you through the headline findings on the day the report launches. Then you'll join other agency leaders for table discussions on where AI saves you time, and trace where the value ends up.

We'll close with a short panel of agency and brand leaders, sharing how they're turning AI use into value for their businesses and clients.

Places are by invitation. Use the form below to confirm yours.

On the day

3pmArrive and settle in
3.10pmFirst look at the findings
Emma Wharton Love and Jules Love share what the report found
3.25pmOpening round at your table
Who you are, your biggest win with AI and your biggest disappointment
3.40pmTable exercise: follow the value
Sort your AI uses into "saves us time" and "adds value for clients", work out where the saved time goes, then pick one use to move from time to value
4.05pmPanel: turning AI use into value
Panellists TBC
4.25pmYour Maturity Score debrief
Book a free 30-minute session on your Spark AI Maturity Score™ before you leave
4.30pmDrinks
Stay on and keep talking
01The headline findings and a copy of the full report, on launch day
02How other agencies are moving AI from saving time to adding value
03A 30-minute debrief on your Spark AI Maturity Score™, booked on the day
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Let us know about any access needs in the form. To get the most from your debrief, take the free Spark AI Maturity Score™ before you come.

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